Wednesday, December 4, 2013

Concentrated Audience Bringing High Returns in Airport Advertising



Airport Advertising remains the most popular form of OOH Advertising even after all these years. Apart from the incorporation of technologies in the medium, another factor which keeps the growth of Airport Advertising intact is the concentrated audience which can be found at the airport. There are very few sites in OOH Advertising which can command an audience as affluent as an airport audience. An affluent audience with the power to buy and take executive decisions in their respective organizations is always a treasured audience for any brand.
Airport Advertising,Airport Ad, Airport Advertising Agencies of India

According to a survey done on the demography of the airport audience, 72% of the air travelers are the chief wage earners, 73% traveled once in 3 months, and the majority travel for business purposes. Additionally, the closed atmosphere of an airport and high dwelling periods provide the perfect ambience for an Airport Ad to create the desired impact. Successful Airport Advertising Agencies of India like TDI International India P Limited combine their rich experience in the field and the modern technologies to take Airport Advertising to new heights.      

Tuesday, October 30, 2012

Is more growth expected at OOH domain?



Festivals come and go while brands stay forever among us. This year, brand owners have meticulously implemented various outdoor and indoor campaigns to gel with the festive spirit of audiences. Offers and discounts have reasonably attracted a great deal of customers to visit the brand stores. Meanwhile new concepts on brand advertising have been introduced.  OutdoorAdvertising industry is rapidly growing at a fast pace. During festivals, outdoor communication is one of the effective means of grasping customers’ attention.  Targeting those who move out of home to shop, hang out or to visit relatives, any OOH Ad display in the form of billboard advertising or poster ad display provides a rich brand impact on customers’ mind. Infact it is for this very reason that brand owners are investing heavily on OOH domain to promote their brands during festivals.

It has been so far observed that OOH advertising domain is today one of the top players in the industry that has specialized in various genres of outdoor communications that include the ownership of hoardings at prime locations. Budding brand owners have also been encouraged to launch their promotion campaigns through the various OOH media. With innovation playing a key role in providing any branding solution, outdoor advertising industry is indeed growing at a fast pace.

A major growth is also observed at airport advertising and mall advertising domain. With a dramatic increase in the number of flyers (domestic as well as International), airport advertising campaigns of brands are becoming rampant practice amongst advertisers and brand owners. With a rising trend of mall culture in India, malladvertising is another booming avenue of brand promotion through OOH media. An influential means of communication, mall advertising is sure to make its way amongst the most engaging OOH Avenues especially considering the rising number of shopping malls at various Indian cities and towns. 

Monday, November 28, 2011

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