Airport
Advertising remains the most popular form of OOH Advertising even after all
these years. Apart from the incorporation of technologies in the medium,
another factor which keeps the growth of Airport Advertising intact is the
concentrated audience which can be found at the airport. There are very few
sites in OOH
Advertising
which can command an audience as affluent as an airport audience. An affluent
audience with the power to buy and take executive decisions in their respective
organizations is always a treasured audience for any brand.
According
to a survey done on the demography of the airport audience, 72% of the air
travelers are the chief wage earners, 73% traveled once in 3 months, and the
majority travel for business purposes. Additionally, the closed atmosphere of
an airport and high dwelling periods provide the perfect ambience for an Airport
Ad to create the desired impact. Successful Airport
Advertising Agencies of India like TDI
International India P Limited combine their rich experience in the field
and the modern technologies to take Airport Advertising to new heights.