Why OOH media is the right promotion mode for your brand?

Business of any sort requires advertising as one of the main tools to create its own impression amongst the potential target groups. Television, radio, magazines, newspapers and outdoor advertising are the common means of brand promotion adopted by brand owners to promote their brands in the market. These means of advertising are meant to provide productive results i.e. good revenues for the brand business. All the methods or modes of advertising are beneficial for the brand owner as these mediums connect them with their target groups. Amongst all the advertising channels, outdoor advertising practices are considered more advantageous. Some reasons why OOH Advertising media is considered more valuable than other mediums are explained below-

Day in and day out, people of all walks of life, drive, ride or travel. OOH Ads are omnipresent. Anyone can access it anywhere without any restraint of time or availability. Travelers and commuters who pass any form of OOH Advertising are reminded over and over again that the brand is available for them whenever they need to purchase the same. Such liberal attitude is one of the assets of any out of home advertising display of a brand.

An OOH Ad display has the ability to attract the passing attention of customers and enable them to stick to the brand message. Those commuters who pass by an OOH ad display see and witness the ad on daily basis. The first time they may not bother to notice the brand message. However, the repeated exposure of the brand message will make them curious and they will obviously read and find out what is the ad display all about. This repeated exposure of brand message is also beneficial for those potential customers who do not rely on other advertising sources because of time restraint. They may miss the brand message today, but at any point of time, it is possible that they will go through the ad display and find out the details. Hence, an OOH Ad display is equally beneficial for these customers as well.

Contemporary outdoor advertising- Old wine in new bottle

Contemporary outdoor advertising is but old wine in new bottle. Only the devices have been revamped and renovated but the objective, theme and purpose remains the same. Contemporary and conventional advertising both provides a win-win situation for brand promotion. After all, every object under the sun has its time span. The time span of conventional advertising expired, which marks the onset of contemporary advertising and that’s how the cookies crumble.

In contemporary outdoor advertising, advertisers use the same posters, billboards, hoardings, kiosks etc. which were used in passé outdoor ads but in a modernized way. A burst of creativity and technological induction provide a fresh look for outdoor ads with which advertisers re-discover a brand new technique to advertise their brands. To elaborate few ideas about modern outdoor ads, let us have a look at the top three tools of outdoor advertising which are widely used by advertisers at present.

Digital billboards- These billboards have replaced traditional billboards. One arresting feature of these billboards is that advertisers have an exclusive choice to change, edit or update any advertisement which is already live. This facility of modern digital billboards facilitates advertisers with three benefits- time, money and effort. Without re-working upon the same content or graphic of the billboard an advertiser can make changes in the same ad display thereby saving time as well as money. What is more is that it can be achieved through remote control.

Digital signages/LED/LCD- Digital signages/ LED/LCD have been widely used in contemporary outdoor advertising. These media vehicles provide a more glitzy and classy look to onlookers simultaneously grasping their attention. Like digital billboards, signages also have the same facility for content change or edition.

Electronic Kiosks- Electronic kiosks are massively used in modern outdoor ads. What is impressive about these kiosks is that they provide maximum and repeated exposure of brands thereby providing good brand recall value to the audiences. Electronic kiosks have proved to be one of the effective tools used for brand advertising.

Effective Brand Advertising via Outdoor Means

Advertising through outdoor means is an old means of brand promotion however; this type of promotion still provides efficiency for a wide range of advertisers and their brands. Outdoor advertising is different from other means or tools of advertising. Outdoor ads provide a flashier look to audiences as compared to home based ads.

Outdoor brand advertising equally provides the targeted result which is provided by television or other home based advertising options. Various advertisers use brand advertising as a common tool to promote their brand in the target market.

Outdoor ads are an effective investment for a wide range of brand advertisers. These ads reach the potential customers or clients in a cost efficient way. Outdoor advertising tools can be embedded along with other advertising tools to provide a richer brand positioning in the target market. Outdoor ads are focused in nature and hence render the most effective results.

One more exclusive feature about outdoor advertising is that outdoor ads can be placed anywhere provided the location is suitable to reach the target customer. Such flexible nature of outdoor ads provides the target audience a rich and engaging brand experience. One more attractive feature about outdoor advertising is that most of the outdoor ads use the latest technology available in such a manner that it creates an incredible attention grasping look to the audience. Outdoor ads such as billboards not only provide interactivity to onlookers but also provide them an engaging brand experience.


With its glitzy look and style, outdoor ads provide a rich brand experience to onlookers. Outdoor ads are considered the most reliable source of brand promotion in terms of availability. These ads cannot be switched off and hence provide compelling viewership to maximum target audience. As long as brands exist, outdoor advertising will stay ahead as one of the effective tools of brand promotion. Nevertheless, more trend in outdoor advertising yet to come up in the brand market.

Reference Website: - www.tdiindia.com

Outdoor Advertising- An exciting brand promotional activity

Outdoor advertising is never a boring promotional activity to indulge in. You get so many things to explore while indulging in an outdoor ad campaign. An outdoor advertiser has a more apt knowledge about the taste, choice and selection of colours, designs, patterns etc of any ad campaign which is going to be launched in the market. This is because the advertiser himself has a first hand experience about the current scenario, trend or requirement in the market.

Advertising via outdoor medium involves lot more of meticulous efforts. First of all, you need to decide the location of where you will place your ad. Secondly, you need to select the right media tool via which your advertising campaign will be launched in the market. However, there is one important checkpoint while launching your ad campaign. No matter how rich your media vehicle is, the advertising-theme should be powerful enough to hit the attention of your marketplace. In fact, it is true that what is going to strike your target group is the theme of your campaign. A poor theme may render poor results for your ad campaign. A rich theme with creativity will provide the desired impact about your brand or service to the marketplace.

Secondly, proper usage of language is a must. The entire advertising campaign is spent on disseminating only one single message. Hence, your choice of language should not just be concise but impeccable too. A flawless communication is one of the brilliant ways of reaching out to your target market. Putting some humour in your communication is also a smart way to communicate your brand message. After all, every one loves humour and also loves being humorous.

Whether you are an outdoor advertiser or home based advertiser, the above conditions are equally applicable for anyone who wishes to indulge in brand promotional activity.

Reference Website: - www.tdiindia.com

Time for the big leap in outdoor advertising

Any form of out-of-home promotion which aims at a particular target group comes under outdoor advertising. Examples of outdoor advertising include billboards, kiosks, digital signages, jukeboxes, lamp-posts etc.

Outdoor Advertising has set its own trends as a successful means of advertising. Outdoor advertising because of its clutter-free communication and attractive style effectively persuades a wide range of target audience.

Let us discuss few more reasons how outdoor advertising is enticing and successful.

1. Oldest reliable means of advertising

Outdoor Advertising is the oldest means of advertising. And it still works to create an impeccable brand impression upon the audience.

2. Its worth your time and money

Yes, it’s true. Outdoor Advertising is worth your time and money. Outdoor ads are generally big and bold in style which is easily understood by the target audience. A lot can be expressed through those life-sized posters or billboards which are used as ideal tools for outdoor advertising.

3. Has a lower cost per thousand views than any other form of advertising

Outdoor Advertising provides a lower cost per thousand views than any other form of advertising. And this is how this means of promotion is more popular among the target group.

4. Flamboyant and catchy look

Outdoor Ads provide a flamboyant and catchy look. Most of the outdoor ads are colourful and also provide clutter-free communication to the target audience. The message usually stays back in the mind of the target audience for a longer period because of its clutter-free nature.

5. Focussed and compelling viewership

Outdoor ads provide focussed and compelling viewership to the target audience. It is one reason why various advertisers prefer outdoor advertising as compared to other forms of promotion.

The future of outdoor advertising is bright and promising. Outdoor means of promotion will remain a preferred medium for a wide range of advertisers in the future. A vast array of fresh brands and products are mushrooming up in the market, and its time for the big leap in outdoor advertising.

Reference Website: - www.tdiindia.com

DOOH Advertising- The Latest Vogue in Outdoor Advertising

Outdoor Advertising has gone steps ahead from the traditional norms and styles. Digital- outdoor ads are the latest vogue in the market. Large LED billboards are widely used in the hot markets and are creating sensation amongst the target groups. DOOH or Digital Out of Home Advertising tools provide a larger impact and efficient pricing for which they are widely used by various outdoor advertisers. These bright and glitzy LED billboards in fact set the tone for modern outdoor advertising.

DOOH tools of outdoor advertising with their brilliant digital displays provide flexible advertising campaigns for brand owners with an effective reach, high impact and good measurability. DOOH tools provide myriad advantages to advertisers for which they are widely accepted as the new outdoor advertising medium.

To broaden the over all concept about DOOH advertising tools let us have a look at the various benefits provided by this type of outdoor advertising-

- Dynamic creative elements

- Interactivity

- Assured delivery

- Planned display

- Clutter free message

- Flexibility

- Quick ability to update content

- Entertaining content and visual displays

Outdoor Advertising has become the fastest growing medium of advertising at present next to internet advertising. The vogue of outdoor advertising will continue to gain further more recognition and strength in the market. As an outdoor advertiser if you cater to provide a bigger/larger impact of your brand in the target market, DOOH advertising will be a smart tool to make a successful entry. DOOH ads boast of a wide range of advantages as compared to the customary outdoor tools of advertising. DOOH ads also create a livelier look to customers with their large and bright-coloured billboards which directly confronts at the customer. It is needless to mention that Digital ads are going to be the future of outdoor advertising.

Reference Website: - www.tdiindia.com