Does an OOH medium provide customized brand positioning?

Today’s advertising trends are summed in one single word ‘customize’. Advertising is meant to provide much more than promotion solutions of a particular brand.  Modern advertisers believe in wondrous achievements in brand advertising through customized strategies, techniques and tools. In this blog, let us find out whether OOHadvertising media provide customized brand positioning or not.

‘To sell better than others’ is the main goal of every contemporary brand owner/advertiser. This very objective encourages them to hunt for better idea and tactics of brand promotion that will position their brands with targeted impact on customers’ mind. Outdoor Advertising is one of the most adopted means of brand promotion. Brand owners/advertisers prefer to launch their ad campaigns through OOH media because of its rich impact and accountability factors. Besides, it has also been noted that any OOH advertising medium provides customized brand message to customers. Most of the OOH Ads do not pester customers’ attention. They inform and instruct them about a valuable brand message in an interestingly crisp manner and through a customized channel.  

Modern customers are quite choosy. They prefer brand messages to be perky and brief. Outdoor advertising media is perhaps one of the few advertising mediums that present the brand message in a lively way. Most of the OOH Ads have short content and their designs are attractive enough to hit maximum number of eyeballs. This way the brand message is hardly missed by customers through an OOH media that again makes it a customized mode of promotion.

Advertising as an art of brand communication has been much evolved. Thanks to technological innovations that have enhanced advertisers to come up with more exclusive methods and practices of brand promotion. Though ideas rule the roost, the tool that implements that idea matters more in today’s time and that very tool again needs to be customized just like an OOH media.

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Why OOH media is the right promotion mode for your brand?

Business of any sort requires advertising as one of the main tools to create its own impression amongst the potential target groups. Television, radio, magazines, newspapers and outdoor advertising are the common means of brand promotion adopted by brand owners to promote their brands in the market. These means of advertising are meant to provide productive results i.e. good revenues for the brand business. All the methods or modes of advertising are beneficial for the brand owner as these mediums connect them with their target groups. Amongst all the advertising channels, outdoor advertising practices are considered more advantageous. Some reasons why OOH Advertising media is considered more valuable than other mediums are explained below-

Day in and day out, people of all walks of life, drive, ride or travel. OOH Ads are omnipresent. Anyone can access it anywhere without any restraint of time or availability. Travelers and commuters who pass any form of OOH Advertising are reminded over and over again that the brand is available for them whenever they need to purchase the same. Such liberal attitude is one of the assets of any out of home advertising display of a brand.

An OOH Ad display has the ability to attract the passing attention of customers and enable them to stick to the brand message. Those commuters who pass by an OOH ad display see and witness the ad on daily basis. The first time they may not bother to notice the brand message. However, the repeated exposure of the brand message will make them curious and they will obviously read and find out what is the ad display all about. This repeated exposure of brand message is also beneficial for those potential customers who do not rely on other advertising sources because of time restraint. They may miss the brand message today, but at any point of time, it is possible that they will go through the ad display and find out the details. Hence, an OOH Ad display is equally beneficial for these customers as well.

AIDA theory through OOH media!

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AIDA (Attention Interest Desire Action) theory is one of the most implemented theories by outdoor advertisers who want to gain maximum favour from their prospects or target customers. Till some years ago, the relevance of AIDA theory with OOH media was quite unobserved or unnoticed. The changing trends of brand promotion have proved the eminence of this particular theory. Let us briefly elaborate how this particular theory is relevant with today’s OOH Advertising scenario.

Attention easily grasped- Any OOH media grasps customers’ attention easily and quickly. Be it through the roadside billboard or through the poster ad displays, it is easy to tickle customers’ attention through any OOH media. Once the attention is grasped, the advertiser can easily deliver the brand message.

Interest quickly created- An outdoor advertising display usually has a short content embedded with an attractive graphic. The brand message doesn’t need much time to be delivered to customers. A quick delivery of the brand message means a quick impact on customers’ mind about the product.

Desire naturally evoked- Desire follows suit interest. The desire to have the brand, the desire to flaunt (by owning the brand), the desire to fulfill one’s curiosity by buying the product etc- these are some types of desires associated with a brand message provided through OOH media.

Action is finally observed- The desire to have the brand remains unfulfilled until and unless the customers rise to action (i.e. to buy the product). It is the final stage to be accomplished for the theory and it is also the turning point of the overall ad campaign. Once the product is sold out, the goal of the promotion crusade is achieved and the advertiser can triumphantly celebrate a successful ad campaign.

Be it advertising in Delhi, Advertising in Mumbai or Advertising in Bangalore, almost every brand advertiser adopts the AIDA theory and implements the same to launch a successful campaign through OOH or other media.

Can OOH media successfully work for your brand?

Mindsets of customers vary from one another. There are some customers who simply buy your brand because they need it. There are some customers who buy your brand because it seems better than others. As an advertiser you have to make justifications that your brand is the best of all, if at all you have to target the latter set of target groups for your promotion campaign. In all these, what is worth evaluating is the particular media vehicle through which you are making your brand message accessible to your target customers. Outdoor Advertising media is one of the top modes of brand promotion. Pitching through OOH Advertising media has become one of the latest norms of brand marketing. A wide range of brand owners are heavily investing in OOH domain. One small concern amidst all these hustle-bustles of brand marketing is whether OOH media is fit to successfully roll out your promotion campaign? Will this media provide the targeted impact on your customers? The following paragraphs will enlighten you.

By advertising your brand through OOH media, it becomes accessible to customers for maximum period of time. This is one of the striking benefits why you should advertise through OOH domain. Especially considering the hectic lifestyle of modern customers who do not have time to switch on their television sets to go through various brand commercials, out of home advertising is the exclusive mode of brand promotion (to attract the attention of the mentioned category of customers). An Outdoor Advertising presents a fixed message but in a flexible manner. Those who missed the brand message at a particular location can re-visit the same location later and go through the brand message. The appealing graphic, the big, bold and bright fonts used in OOH Ad displays are also some reasons why customers find an OOH ad irresistible. Any OOH ad indeed provides rich impact on customers. Hence, OOH media successfully works for your brand promotion campaign.

Tags: Advertising India, Outdoor Advertising, Delhi Advertising, Advertising in Bangalore, Advertising in Cochin

Does brand advertising observe any rule or regulation?

The main purpose of any advertising campaign is to provide a sizzling impact on customers which is possible only through the usage of a unique creative theme, idea, approach, tool or technique. Through this blog, let us find out whether brand advertising observes any specific rule or regulation. Be it OOH advertising or any type of advertising, Is any rule or regulation applicable in brand advertising? Find out the answer in the following paragraphs.

The only rule in OOH brand advertising is that ‘there is no defined rule’. Advertisers can adopt any available means, measure, technique or tool which may prove beneficial for the promotion activity of the brand. The only concern is to observe few ethics so that any unwanted issue about the brand is best avoided. Besides, following the below criterions will also be an added benefit for advertisers.
Represent your brand and talk to your customers in a compassionate manner. Brands are lifeless but brand advertisers are not. It’s the advertiser who talks about the brand to the customers. Ensure that there is a human feel in the brand communication. Masculine communication should be avoided at any cost. Masculine brand communications are applicable only for specific brands which target male customers. Such brand communications are applicable only for those brands which provide an ego appeal. In Outdoor Advertising, it is important to provide a unique appeal to the visual imagination to customers for which advertisers should design the brand message accordingly.

Secondly, it is acceptable to load some mischievous themes or ideas in the brand message. But it doesn’t mean the standard metre of the brand should be down just to provide the message. Brand advertising at present is quite advanced. Advertisers use impersonal ways to promote their brands amongst their customers. So, don’t spare yourself from advertising your brand in a cool mode. As long as the ethical rules are maintained, it’s always a green signal for the advertisers to explore any idea, theme or measure. Even if you are launching your ad campaign through outdoor media, the same criterions are equally applicable. Go explore your ideas and indulge in successful advertising of your brand.

Outdoor Advertising – A Chosen Mode of Brand Promotion!

Outdoor Advertising is any form or practice of brand promotion which adopts an outdoor media to convey the brand message to customers. Like other modes of advertising, OOH Advertising campaigns are launched by brand advertisers to enhance their brand businesses. Outdoor Ad campaigns work best for brands or tangible product. For service ads, OOH media is not an effective channel of promotion (as per market surveys). Why OOH Advertising is a chosen mode of brand promotion? Find the reasons in the following paragraphs.

OOH Media Provides Exclusive Brand Message.

It is a proven fact that OOH media provide exclusive brand message to target customers in a bold, bright and vivid manner. There are various tools of outdoor advertising each of them providing a rich impact on target customers who are on the go. Appealing to the attention of customers who move from one place to another is a tricky strategy. However, through the implementation of rich media, OOH Ad campaigns provide effective reach and impact on potential customers.

Rich Media Means Rich Interaction.

When the media is rich, customer interaction is obviously rich. Out of home advertising means are also technologically advanced as compared to other modes of brand promotion. Most of the conventional tools of Outdoor Advertising have been revamped and renovated. The avenues of OOH Advertising are also immensely increasing day by day. Two latest avenues of outdoor advertising include mall ads and airport ads.

Modern OOH Ads have a Distinct Signature of its own.

Most of the OOH Ads have its own distinct signatures. Tailor-made brand communication and bespoken visual all the way attract customers’ attention easily and in an influencing manner. Thanks again to technology which garners every single OOH campaign. The never-ending technological innovations will further enhance the overall Outdoor Advertising practices of various brands that already exist in the market and also for those that are going to emerge soon.

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Current Trends of Outdoor Advertising in India

A comparative study about outdoor advertising trends in India at present would be something exciting for marketers and advertisers. Through this blog, some chosen trends of OOH Advertising in India are briefly discussed. Take a look.

Of late, maximum numbers of brands adopt OOH tools of promotion in India. Be it a local brand, national brand or an international brand, outdoor media is one of the widely adopted tools of promotion for most of the brands. The reason is simple. With vast arrays of technologically rich OOH media options, advertisers find it a lucrative measure to attract their customers through this proven means of brand advertising.

The second reason why maximum numbers of advertisers adopt Outdoor Advertising techniques is the never-ending launch of new brands and the need for more advertising solutions for these emerging brands. Launching a promotion campaign of a brand through multiple media provides richer impact on target groups. For this particular reason, Outdoor Advertising techniques are widely used by advertisers to promote their brands. Besides, OOH Ads provide a larger than life impact on onlookers which persuade their attention for a longer period of time.

In Outdoor Advertising campaign, the language of brand communication, graphical design and colour schemes are blended in such a way so as to provide an attention grasping look to the passing by audiences and provide them an enriched image of the brand. Defined tools of OOH advertising such as billboards, kiosks, digital signage, backlit translits etc provide the targeted impact on customers. All in all, in modern out of home advertising, the tools, techniques and methods of outdoor ads have not only been improved but also given a new touch of technology. The never ending technological innovations almost every day further ensure that Outdoor Advertising trends will be more popular in the coming years.

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Behold the Right Outdoor Advertising Techniques

Got an advertising idea for your brand? Decided to launch the ad campaign through OOH media? If yes, it is time for you to consider the right Outdoor Advertising technique(s) to launch your campaign. Through this blog, three proven methods of Outdoor advertising are shared. Take a look.

Never restraint from adopting any ‘in-demand’ technique of advertising

Yes it’s true. Be it a technique or tool of brand promotion, what is in-demand is worth adopting. Change is the way of life; change is even the way of advertising. If there arises any need to change or mould your advertising media, technique or tactic, don’t hesitate to choose the latest available tool or technique to launch your ad campaign.

Embrace new techniques which are relevant to your promotion requirement (s)

It is not mandatory for any advertiser to stick to the same old technique of Outdoor Advertising. If there is any new technique, tactic or technology which will garner the promotional requirement of the brand, it is worth adopting the same. Evolution is the word. As an advertiser, you need to evolve your promotional techniques from conventional to contemporary ways. Brand promotion is no doubt challenging especially in one such market where competition is cut-throat. However, through the right usage of a defined technique, tactic or technology, your brand will easily gain fame amongst its target groups.

Try ‘remix’ technique of brand advertising once in a while

In brand advertising ‘remix’ technique denotes an embedded method of promoting the brand by adopting both conventional and contemporary methods of advertising. Time-tested and proven techniques of conventional advertising are worth highlighting in contemporary brand advertising campaigns. Though creativity is a concern to launch one such ad campaign, there are possibilities of providing a rich influence on customers through such an exceptional technique of advertising. Give a try.

Defined Strategies for Launching an OOH Advertising Campaign

In this blog some defined strategies for launching an OOH ad campaign are provided. Take a look.

Choose only the rich media

The medium of advertising plays a significant role in any promotion campaign of a brand. Hence, it is important to choose the right advertising media for the brand. While choosing the advertising medium, the advertiser should study how it will provide the targeted impact on the target group. Especially for OOH Advertising campaigns, it is important to choose only the rich media in order to provide a rich impact on customers (to whom the campaign is targeted).

Reach out to the right target audience.

Be it an outdoor advertising campaign or a home based ad campaign, what is important is to reach out to the right target audience through the promotion crusade. Various market surveys are particularly conducted to define and reach out to the right target audience for the promotion activity of the brand.

Follow the right tactics and techniques.

In any advertising activity, it is worthwhile to follow the right tactics and techniques in order to provide a rich impact on the target groups. A rich impact on the target groups means half-success of the brand promotion campaign. In order to provide a rich impact on target customers, it is a must to adopt the right tactics and techniques of advertising.

Tell the brand tale in a short and crisp manner.

When it comes to OOH advertising, it is important to tell the brand tale in a short and crisp manner. Brand ads with long ad messages usually repel the attention of audiences instead of attracting them. Hence, advertisers should make sure that they are communicating to their target audiences through a short, crisp and easy to digest ad message. The best brand commercials are based upon interestingly humorous themes and also deliver the brand message in a short, crisp and interesting manner.