TDI International Bags Seven OOH Accounts

By Poojya Trivedi, afaqs!, New Delhi, November 30, 2010

The Accounts will Contribute About 28 per cent Towards the Company's Overall Revenue.

Specialised outdoor agency TDI International has bagged seven accounts in the past one month. The agency will now handle out of home duties for the clients such as cosmetic company Avon, German car maker Audi, consumer electronics brand Weston, IT products company Siemens, Fortune Hotels from the Welcome Group, management institute IIPM and specialty ice-cream chain Baskin-Robbins.

The company has bagged the pan-India accounts for one year. The agency bagged these accounts following a multi-agency pitch.

Hiyav Bajaj, director, TDI International, says, "We expect these accounts to contribute about 28 per cent towards the overall revenue of the company."

He adds that more innovation, customisation and efficient operation, even in the remotest parts of the country, along with most competitive pricing helped the company clinch the accounts.

Recently, the company carried out a campaign across 40 cities for Weston, for which OOH is the only medium to reach out to the Tier II cities. Similarly, the agency will design the campaign for Audi at luxury malls, airports and similar locations which attract the target audience for company.

The agency also rolled out the first ever out of home (OOH) campaign for Baskin-Robbins in three states to promote its chocolate flavour.

The Delhi based outdoor major, TDI, also has rights for airport advertising such as Goa, Kolkata and Chennai, along with ad rights for several metro stations in Delhi.

Source: http://www.afaqs.com/news/story.html?sid=28938_TDI+International+bags+seven+OOH+accounts

A busy 2010 for TDI Media Services

By Aarti Chhabra, Allaboutoutdoor.com, Nov 29, 2010, New Delhi

TDI Media Services, kept busy this year with quite a few campaigns under its belt across the sectors- FMCG, Automobiles, Consumer Durables, IT, Cosmetics, Hospitality etc.

Sharing the secret to keep afloat Hiyav Bajaj, Director, TDI International India, said, “All these campaigns are distinctively different in terms of their creative’s, locations, logistics, target audience and other elements. The key to success in the ‘out of home business’ is use of media ambient and the campaign durations. Each and every campaign was planned out meticulously, with a great deal of accuracy and out-of-the box thinking.”

Adding to this, Sanjay Dayal, AVP, TDI Media services, said, “Last quarter we have added 12 brands viz: Audi, Canara Bank, Numeric Brief, Baskin Robbins etc. There are many more in the offing. We are extremely honored to our clients, who have entrusted their faith in us and we are committed to deliver our best to achieve desire campaign objective.”

TDI has covered the length and breadth of the country, covering every possible city in the country. The activity ranged from covering cities in north east for a client like Sharp to covering more than 150 cities for Hyundai.

The Diwali campaign for Videocon & Sansui LED’s executed across Delhi, provides a good example here. The media mix of billboards, designer bus shelters, utilities and mall facades were used to create a perfect blend of conventional and non conventional OOH media that ensured high visibility at important junctions.

The Weston TV and Appliances campaign has also been executed keeping-up to the objectives. Here the campaign was displayed in a larger than life in more than 60 locations in North India ranging from developed towns like Lucknow, Kanpur to small and remote areas like Garh and Siyana. The Billboards were strategically placed for multiple exposures and was less than likely to escape the attention of the TG.

The agency also created an unforgettable fashion night out in DLF Mall for their client Vogue India.

Also, TDI worked for Siemens via Airport Advertising options at the Pune airport – again the place where they could get maximum mileage, Pune, being hub of manufacturing.

Audi Cars have continued with their branding with TDI at the DLF Emporio which perfectly suited their target audience and helped them in generating leads.

Besides this TDI media services executed campaigns for Canara bank and Havells in Kolkatta. High level campaign was recently done for Baskin Robins in Mumbai and Adobe in Bangalore.

Fortune Hotels has been one of the most recent campaigns executed by the agency in Gurgaon on the Metro properties for their upcoming hotel at Sohna Road.

For the record, TDI Media Services is one of the largest networked Out-of-Home Agency in the country with 20 offices nationwide. The agency in its continual quest for provision of 360 degree OOH solutions to its clients, has taken rapid strides in the last couple of years in the increasingly relevant spheres of Retail and Activation.

Source: http://allaboutoutdoor.com/news/News_Details.aspx?Id=1107