Is more growth expected at OOH domain?

Festivals come and go while brands stay forever among us. This year, brand owners have meticulously implemented various outdoor and indoor campaigns to gel with the festive spirit of audiences. Offers and discounts have reasonably attracted a great deal of customers to visit the brand stores. Meanwhile new concepts on brand advertising have been introduced.  OutdoorAdvertising industry is rapidly growing at a fast pace. During festivals, outdoor communication is one of the effective means of grasping customers’ attention.  Targeting those who move out of home to shop, hang out or to visit relatives, any OOH Ad display in the form of billboard advertising or poster ad display provides a rich brand impact on customers’ mind. Infact it is for this very reason that brand owners are investing heavily on OOH domain to promote their brands during festivals.

It has been so far observed that OOH advertising domain is today one of the top players in the industry that has specialized in various genres of outdoor communications that include the ownership of hoardings at prime locations. Budding brand owners have also been encouraged to launch their promotion campaigns through the various OOH media. With innovation playing a key role in providing any branding solution, outdoor advertising industry is indeed growing at a fast pace.

A major growth is also observed at airport advertising and mall advertising domain. With a dramatic increase in the number of flyers (domestic as well as International), airport advertising campaigns of brands are becoming rampant practice amongst advertisers and brand owners. With a rising trend of mall culture in India, malladvertising is another booming avenue of brand promotion through OOH media. An influential means of communication, mall advertising is sure to make its way amongst the most engaging OOH Avenues especially considering the rising number of shopping malls at various Indian cities and towns. 

Current scenario of Indian Outdoor Advertising

Outdoor Advertising in India is one of the most opted modes of brand promotion. Indian Outdoor Advertising industry comprises of a major share in the overall advertising industry. Outdoor Advertising avenues such a billboard ads, kiosks ads, airport/metro/mall ads are popularly adopted by brand owners. Billboard advertising is one of the most widely adopted forms of outdoor advertising. One can see billboard ads almost anywhere in the city- at the traffic point, at the metro stations, at the shopping malls, at the roadsides, at the highway etc. Until the launch of some technologically enhanced tools of outdoor advertising, Indian outdoor advertising was synonymous to billboard and poster advertising. Billboard ads have been effectively used by brand owners and advertisers on a larger scale.

With digital technology, Indian Outdoor Advertising has seen a drastic change. Billboard ads are even digitalized in contemporary outdoor advertising, thereby providing a richer impact on target groups about the various endorsed brands. The rising numbers of shopping malls again provide lucrative advertising opportunities to brand owners who want to advertise their brands through the rich and interactive mall media. Mall culture is spreading at each and every nook and corner of the country, thereby providing brand owners striking opportunities to popularise and position their brands amongst target groups.

Airport Advertising, another popular avenue of outdoor advertising is also gaining much acclamation as one of the most effective avenues of brand promotion. Airport ads are considered exclusive because of the rich ambience as well as the ‘state-of-art advertising mediums’ used by brand owners to launch their promotion campaigns. Airport ads target rich people/decision makers who can easily spend for the advertised brands. Hence, various posh brand ads are launched through airport media with a targeted impact on those rich customers. The growing numbers of airports in the country further provide brand owners exclusive brand advertising opportunities through airport media in the near future.

Tags: Advertising, Outdoor Advertising, Indian Outdoor Advertising, Outdoor Advertising In India, Airport Ads, Airport Advertising, Billboard Advertising, Billboard Outdoor Advertising, Outdoor Advertising company in India, Outdoor Ads, Advertising Agency in India, Airport Advertising Company in India, OOH Advertising, Ooh, Ooh Advertising India, Malls Advertising, DMRC Advertising, DLF Malls Advertising For more information see the website: http://www.tdiindia.com

Current Trends of Outdoor Advertising in India

A comparative study about outdoor advertising trends in India at present would be something exciting for marketers and advertisers. Through this blog, some chosen trends of OOH Advertising in India are briefly discussed. Take a look.

Of late, maximum numbers of brands adopt OOH tools of promotion in India. Be it a local brand, national brand or an international brand, outdoor media is one of the widely adopted tools of promotion for most of the brands. The reason is simple. With vast arrays of technologically rich OOH media options, advertisers find it a lucrative measure to attract their customers through this proven means of brand advertising.

The second reason why maximum numbers of advertisers adopt Outdoor Advertising techniques is the never-ending launch of new brands and the need for more advertising solutions for these emerging brands. Launching a promotion campaign of a brand through multiple media provides richer impact on target groups. For this particular reason, Outdoor Advertising techniques are widely used by advertisers to promote their brands. Besides, OOH Ads provide a larger than life impact on onlookers which persuade their attention for a longer period of time.

In Outdoor Advertising campaign, the language of brand communication, graphical design and colour schemes are blended in such a way so as to provide an attention grasping look to the passing by audiences and provide them an enriched image of the brand. Defined tools of OOH advertising such as billboards, kiosks, digital signage, backlit translits etc provide the targeted impact on customers. All in all, in modern out of home advertising, the tools, techniques and methods of outdoor ads have not only been improved but also given a new touch of technology. The never ending technological innovations almost every day further ensure that Outdoor Advertising trends will be more popular in the coming years.

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What are the required strategies to launch an outdoor advertising campaign?

If you need to promote your brand through outdoor media, there are some strategies that will help you to formulate the right ad campaign for your brand. Some of the media options available for outdoor advertising are-

- Billboards
- Posters
- Kiosks
- Signages
-Wall-wrappers
-Backlit translits etc

The first step of an OOH Advertising campaign is to define your target audience (to whom you are going to advertise your brand). A particular target audience is defined through various surveys based upon demographical features, gender, location etc. Once the target audience is defined, it is now time to evaluate the objective of the ad campaign i.e. why you are advertising your product amongst the defined target groups? Is your ad campaign going to convey a special brand message, is it going to inform them about some added features or benefits of your brand? Is it going to inform them about any sale or discount about your product? Etc. For those who are newly going to launch their products in the market place, an OOH Advertising campaign will provide the desired impact on the customers to whom they want to convey their brand message.

The next step is to choose the outdoor advertising media through which your brand message will reach to the target customers. It is an important step to choose the right media vehicle for the advertising campaign. Evaluating every probable benefit or impact of the campaign, choose the most relevant medium of outdoor advertising to deliver the brand message.

The creative part of the outdoor advertising campaign also plays an important role. The ad copy, image, design, layout etc should gel well with one another and clearly define the brand message. Usages of right image along with short and crisp language (as ad copy) make an OOH Advertising creative look stunning to the target audiences. Once the creative is ready, it’s time to get, set and launch your campaign.

Effective Brand Advertising via Outdoor Means

Advertising through outdoor means is an old means of brand promotion however; this type of promotion still provides efficiency for a wide range of advertisers and their brands. Outdoor advertising is different from other means or tools of advertising. Outdoor ads provide a flashier look to audiences as compared to home based ads.

Outdoor brand advertising equally provides the targeted result which is provided by television or other home based advertising options. Various advertisers use brand advertising as a common tool to promote their brand in the target market.

Outdoor ads are an effective investment for a wide range of brand advertisers. These ads reach the potential customers or clients in a cost efficient way. Outdoor advertising tools can be embedded along with other advertising tools to provide a richer brand positioning in the target market. Outdoor ads are focused in nature and hence render the most effective results.

One more exclusive feature about outdoor advertising is that outdoor ads can be placed anywhere provided the location is suitable to reach the target customer. Such flexible nature of outdoor ads provides the target audience a rich and engaging brand experience. One more attractive feature about outdoor advertising is that most of the outdoor ads use the latest technology available in such a manner that it creates an incredible attention grasping look to the audience. Outdoor ads such as billboards not only provide interactivity to onlookers but also provide them an engaging brand experience.


With its glitzy look and style, outdoor ads provide a rich brand experience to onlookers. Outdoor ads are considered the most reliable source of brand promotion in terms of availability. These ads cannot be switched off and hence provide compelling viewership to maximum target audience. As long as brands exist, outdoor advertising will stay ahead as one of the effective tools of brand promotion. Nevertheless, more trend in outdoor advertising yet to come up in the brand market.

Reference Website: - www.tdiindia.com

Outdoor Advertising- An exciting brand promotional activity

Outdoor advertising is never a boring promotional activity to indulge in. You get so many things to explore while indulging in an outdoor ad campaign. An outdoor advertiser has a more apt knowledge about the taste, choice and selection of colours, designs, patterns etc of any ad campaign which is going to be launched in the market. This is because the advertiser himself has a first hand experience about the current scenario, trend or requirement in the market.

Advertising via outdoor medium involves lot more of meticulous efforts. First of all, you need to decide the location of where you will place your ad. Secondly, you need to select the right media tool via which your advertising campaign will be launched in the market. However, there is one important checkpoint while launching your ad campaign. No matter how rich your media vehicle is, the advertising-theme should be powerful enough to hit the attention of your marketplace. In fact, it is true that what is going to strike your target group is the theme of your campaign. A poor theme may render poor results for your ad campaign. A rich theme with creativity will provide the desired impact about your brand or service to the marketplace.

Secondly, proper usage of language is a must. The entire advertising campaign is spent on disseminating only one single message. Hence, your choice of language should not just be concise but impeccable too. A flawless communication is one of the brilliant ways of reaching out to your target market. Putting some humour in your communication is also a smart way to communicate your brand message. After all, every one loves humour and also loves being humorous.

Whether you are an outdoor advertiser or home based advertiser, the above conditions are equally applicable for anyone who wishes to indulge in brand promotional activity.

Reference Website: - www.tdiindia.com

How outdoor ads are effective means of brand promotion?

Outdoor advertising is in complete contrast to print, broadcast or other types of advertising. Outdoor advertising is in the public domain and assuredly reaches its target audience in an effective way. Outdoor ads cannot be switched off or thrown out. Whether they like it or not, outdoor ads are exposed to people who are on transit mode. In this sense it can be quoted that outdoor ads truly have a ‘captured audience’

Secondly, outdoor advertising works on the principle of frequency. In an outdoor ad, the message or communication stays back in the same site for a period of weeks or months. Hence, people who walk across or drive by have 80% chances of going through the ad. This creates a familiarity about the brand or service upon the mind of the audience.

Thirdly, outdoor ads generate awareness to the target audience by its specific location. If the audiences watch the same ad campaign at the same site continuously for 3 days the brand message will automatically stay on top of the audience’s mind. This can be considered as the first lead to create sales.

Outdoor ads which pertain to billboards, digital signages, electronic lamp posts etc provide compelling viewer ship to audiences. These types of outdoor ads are usually colourful in nature and provide an engaging experience to viewers.

One of the checkpoints of outdoor advertising is the location where the advertiser places the ad. As an outdoor advertiser, you should be smart enough to spot the right location where your brand will get maximum viewer ship to your target customers.

With an up growing number of brands in the market every single day, outdoor advertising provides a promising means for future advertising. Various advertisers will benefit from this type of advertising which renders efficiency and reach to its target group.

Reference: www.tdiindia.com

Implementing Outdoor Advertising

Outdoor advertising provides people with unlimited choices regardless of target, strategies or environmental limits. Media, Retail, Entertainment & Amusements, Consumer goods etc are the top categories of businesses extensively using outdoor advertising. Outdoor ads such as billboards, brochure boxes, door hangers, kiosks, digital signages etc have become the most popular tools to promote products and ideas.

When it comes to outdoor advertising, location plays a primary role. For example a billboard which is located a block in front of the business firm or organization can direct people to that business spot. On the other hand the same billboard which is placed in an undesirable area will do little good to the advertiser to promote his product or idea. Hence, it can be summed up that outdoor advertising tools reach out to its target group as an element of the environment.

Smart advertisers deploy creative outdoor advertising tactics so that they can effectively reach out to their audience. The significance of creative outdoor advertising is that it presents immeasurable options and approaches for advertisers to connect with their audience. A creative outdoor advertising idea incredibly works either with words or with pictures and simultaneously surprises the audience. One advertising campaign may vary from another in terms of budget, purpose, target group etc. Differentiating one corporate brand owner from another is again not a hard task. They can be easily identified from their signs, colours, logos, building designs etc.

As a small business holder one must be able to stand out and capture the attention of customers in order to stay competitive. One effective tool to capture attention of customers is outdoor signage. Outdoor signages cannot guarantee sales to advertisers; however, this type of advertisements can draw customers to a great extent. However, there is no lack of pre or post features of outdoor media position.

Reference website: www.tdiindia.com

Outdoor Advertising-Becoming an Integral Business Necessity

Outdoor advertising is becoming a necessity for most businesses these days as it is considered as an effectual way to grab the attention of the customers while they are on a move. With the help of outdoor advertising the business owners can not only get more customers but one can also experience an effectual amplification in ones brand presence. One main feature of this mode of advertising is that the viewers will at least spare a second to have a glance at the big billboards, while with online advertising only the ones who are searching for any product will know about the company.

Talking of online advertising, it has its own benefits that the business owners can make use of. This mode of advertisement can come out as a nice way to promote ones real world business in a lucrative and interesting way. Some of the prominent reasons why the entrepreneurs are opting for this online mode of advertising are instant leads, and it is easy to remember the website for the customers or visitors. Customers can always have these in front of them as an interactive way of advertisement and the cost is comparatively less.

Another important type of advertising is airport advertising in which the airlines advertise about their services in a high tech and glamorous way. The various ways in which airport advertising is done include wall wraps, lit signs, scrolling medias and digital signs. This type of advertising makes a lot of sense if the subject has a fair amount to spend and a good time to reach to the targeted audience.

Two other types of advertisement approaches are Media Outdoor Advertising and OOH advertising. Media outdoor advertising is considered as a strategic approach when it comes to brand promotion and the various ways in which this is carried out include billboards, vehicular advertisements and movie theater screens. OOH advertising is Out Of Home advertising that makes use of digital signage at airports, railways stations, cinema halls, shopping malls and even filling stations.

With the cost of all these advertisement modes becoming more and more affordable, the entrepreneurs have to make sure that they invest on the mode that relates to their services or products in a fine way. It can be said that these advertising modes are suitable for both small and large sized businesses, if utilized effectually and at appropriate time.

Reference Website: - www.tdiindia.com

Tags: - advertising, airport advertising, Outdoor Advertising, Advertising Network

Useful tips and forms of advertising

The main aim of advertisers is to communicate and influence the prospective customers to buy a particular brand’s product. Often they also advertise in order to improve the brand image. For this purposes every major medium and advertising tool is used to deliver their message. Some of the key mediums like television, radio, cinema, magazines, newspapers, video games, the Internet and billboards are used extensively. To advertise, a company usually appoints an advertising agency or advertising industry to send their message across.

Commonly, advertisements are seen on carts, airport, on the sides of buses, buss shelters, etc. Advertisements are cleverly placed at places where viewers can easily andregularly access visual, audio and printed information.

Mentioned below are some forms of advertising:

Advocacy Advertising: This type of advertising is done mainly for economic, political, or social issues. Advocate Advertising can be in the form of advertisement, message, or public communication. The aim of advertising through this medium is planned campaign to convince public and form their opinion on a specific issue.

Comparative Advertising: Comparative advertising works on comparison. One brand is directly or indirectly compared with another or even more conflicting brands. Major industries like airlines and automobile manufacturers these days use this technique.

Cooperative Advertising: Sharing is the key component here. Two parties share their advertising costs in this type of advertising.

Direct-Mail Advertising: Emails, catalogues, flyers, letters, and postcards are just a few of the direct-mail advertising options available. A lot of personal details are required to be known for this type of advertising.

Outdoor Advertising: Billboards, wraps on the side of buildings, etc fall in the category of outdoor advertising. Outdoor advertising is extremely effective if implemented on busy located areas where a lot of travelers come and can buy the product from nearby.

Product Advertising: In this type of advertising, no selling of a specific product is done.

Point-of-Purchase Advertising: Incentives play a major role in this type. Promotional items like package and its presentation is done in a manner to attract customers so that they purchase the product.

Some useful Tips on Advertising:

. Consistency: The message of the ad should be delivered in a constant way. Even style of business cards, letterheads of the company, envelops, etc should be standardized and not change often.

. Tools: Billboard ads can have the maximum impact when implemented with the right medium like TV, radio, newspapers, etc.

. Promotion: Focus should be on the benefits of the products rather than the features as it connects with the consumer’s emotional satisfaction. For more information about advertising, internet advertising, mobile advertising, airport advertising, please contact us at:

info@tdiindia.com

Tags: advertising, internet advertising, mobile advertising, airport advertising, advertising company, advertising agency