How OOH Ads create instant impact on customers?

A brand promotion activity through an OOH media provides a larger than life impression about the brand to the target audiences. Besides, OOH advertising creates instant impact on customers who move from one place to another (either for professional or personal reasons). Through this blog, let us have a brief idea how OOH ads create quick impact on customers.


We, humans, have a tendency to believe what we see and we watch or observe what is alluring or striking at a glance. Such behaviorism of human beings is indirectly related to evaluate their buying behaviors. An OOH ad campaign creates an instant impact on customers because of its eye-catching way of presenting the brand message. Any attractive advertisement through outdoor media appeals the imagination of passing customers .


Secondly, the brand message used in an outdoor advertising campaign is easy to comprehend (by the onlookers). Most of the outdoor ads provide easily understandable brand message in short and crispy words. When the brand message is easy to understand, the impact of the ad campaign is obviously positive. The attention span of customers while going through an outdoor ad is usually short. However, the right presentation of brand message makes it easy for brand advertisers to convey what is to be conveyed to the target customers. Not surprisingly, a successful outdoor advertising campaign delivers the brand communication within fractions of a minute.


Be it airport ads, metro ads or mall ads any OOH advertising campaign aims at providing the brand message quickly and effectively within a short span of time. Technological induction over the years has further enhanced the impact of Outdoor Advertising on the target customers. The roadside billboards are more interactive at present as compared to earlier billboards that simply conveyed the brand messages. Thanks to technology, and new age outdoor advertisers because of which brand promotion has become much easier and interactive.


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How technology has refined OOH Advertising practices?

Technology has affected everyone’s life. Technology has even affected advertising practices all over the world. In India, the technological revolution has brought about an abrupt change in the various advertising practices. In this blog, let us discuss how technology has refined OOH Advertising practices thereby providing advertisers richer means and techniques to reach the potential customers. Take a look.

Though outdoor advertising is the oldest means of brand promotion, a touch of technology has made this advertising means to develop creative and eye-catching brand messages to the customers. Kudos to the new age tools and technologies introduced in outdoor advertising which has brought an incredible reduction in time to print ads for outdoor ad campaigns. Billboards and signs which took 40 hours to paint can now be printed within 2 hours by printing on continuous inkjet printers.

Digital signage is one of the OOH Advertising tools which are widely used by outdoor advertisers at present. Through digital signage, one can make required changes in the ad content or design. Remotely controllable, digital signages are one of the most effective OOH Advertising tools at present.

Digital billboard like signages are also remotely controllable. One can also make any required changes in the content, design or lay out of the advertisement to be launched. Saving time and effort for the advertisers, digital signages and billboards are quite an innovation in outdoor advertising practices.

Another outdoor advertising tool which has been redefined by technology is the electronic kiosks. Unlike earlier kiosks, modern kiosks present the brand message in a more engaging and interactive manner. Also providing facilities such as billing & ticketing, electronic kiosks represent one of the new age tools of outdoor advertising.

More technological revolutions are yet to provide massive changes in the tools and techniques of outdoor advertising practices in the future.

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Contemporary outdoor advertising- Old wine in new bottle

Contemporary outdoor advertising is but old wine in new bottle. Only the devices have been revamped and renovated but the objective, theme and purpose remains the same. Contemporary and conventional advertising both provides a win-win situation for brand promotion. After all, every object under the sun has its time span. The time span of conventional advertising expired, which marks the onset of contemporary advertising and that’s how the cookies crumble.

In contemporary outdoor advertising, advertisers use the same posters, billboards, hoardings, kiosks etc. which were used in passé outdoor ads but in a modernized way. A burst of creativity and technological induction provide a fresh look for outdoor ads with which advertisers re-discover a brand new technique to advertise their brands. To elaborate few ideas about modern outdoor ads, let us have a look at the top three tools of outdoor advertising which are widely used by advertisers at present.

Digital billboards- These billboards have replaced traditional billboards. One arresting feature of these billboards is that advertisers have an exclusive choice to change, edit or update any advertisement which is already live. This facility of modern digital billboards facilitates advertisers with three benefits- time, money and effort. Without re-working upon the same content or graphic of the billboard an advertiser can make changes in the same ad display thereby saving time as well as money. What is more is that it can be achieved through remote control.

Digital signages/LED/LCD- Digital signages/ LED/LCD have been widely used in contemporary outdoor advertising. These media vehicles provide a more glitzy and classy look to onlookers simultaneously grasping their attention. Like digital billboards, signages also have the same facility for content change or edition.

Electronic Kiosks- Electronic kiosks are massively used in modern outdoor ads. What is impressive about these kiosks is that they provide maximum and repeated exposure of brands thereby providing good brand recall value to the audiences. Electronic kiosks have proved to be one of the effective tools used for brand advertising.

Modern Outdoor ads- Out of home, out of box!

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Creativity is on full swing in modern outdoor advertising. Whether it is a digital billboard ad or a simple backlit translit ad display, creativity is blended with the communication or graphic of the advertisement in such a way that it creates an appealing look to onlookers. Modern outdoor ads are not just out of home but also out of box. Thinking out of the box and designing unique brand communication have become the latest trend in brand advertising via outdoor tools. 

Few outdoor advertising practices include airport advertising, mall advertising, metro advertising, bus-shelter advertising etc. Billboards, digital signages, LCD, LED etc are few tools used in such advertising techniques. Airport advertising and mall advertising are currently two most popular practices of outdoor promotion. Both airport and shopping malls offer a posh location for brand promotion and provide audiences an exclusive brand experience. 

One interesting aspect of outdoor advertising at present is the vigorous approach of brand owners while promoting their product. Modern outdoor ads are loaded with lots of passion and exuberance. Displaying limitless creativity, these ads have been proved to be the best way to influence a target audience. The introduction of digital technology further enhances a rich brand experience to audiences. 

Launched with defined targets to drive more sales for the brand or service, modern outdoor ads provide an out of the box brand communication and experience via out of home tools. The future of advertising looks more lucrative with numerous devices, techniques and tools newly adopted for brand promotion via home based as well as outdoor ads. With all these advancements in outdoor advertising, it’s time for your brand to step out of home by adopting the most suitable outdoor promotion tool. Happy days of brand advertising are here; let your brand enjoy an exclusive promotion campaign via a selected tool of outdoor advertising.

Outdoor Seasonal Advertising

A plethora of tools, techniques and strategies are available for advertisers to deploy in an advertising campaign. If you have a capable budget and resource, indulging in an outdoor ad campaign is not a difficult activity to promote your brand in the market. There are various types of advertising among which seasonal advertising is one. As the very phrase suggests seasonal advertising is any form of brand promotion during a particular season. Especially in a country like India, seasonal advertising is one of the effective modes of brand promotion. In this blog, let us talk about the impact of outdoor advertising during summer season in particular.

Come summer and its time you will see numerous outdoor ads about soft drinks. Pepsi brand has come up with yet another theme of advertising i.e. ‘YOUNGISTAN WOW’ particularly targeting the youths. ‘Pepsi’ is one of the best selling soft drink brands in the country. And particularly in India Pepsi is more preferred than any other brand. Some people have the notion that Pepsi renders a sweeter taste as compared to other brands. Sweet is the ways of Indian and it is evitable how and why they prefer Pepsi over other brands.

If you move around in the city, you will be able to see numerous outdoor advertisements about soft drinks. Whether it is bus shelter, traffic points, malls or roadside area soft drink ads are currently flooding the entire market. Like the rising mercury, the number of ads will keep increasing day by day. Besides competition is also evitable amongst the various brands and audience are yet to check out which brand is offering what this summer.

Seasonal Outdoor Advertising provides a huge impact on audience about the brand with its vivacious graphical display and clutter-free content. Besides, these ads create an arresting appeal of freshness to onlookers and attract them to buy the product.
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Time for the big leap in outdoor advertising

Any form of out-of-home promotion which aims at a particular target group comes under outdoor advertising. Examples of outdoor advertising include billboards, kiosks, digital signages, jukeboxes, lamp-posts etc.

Outdoor Advertising has set its own trends as a successful means of advertising. Outdoor advertising because of its clutter-free communication and attractive style effectively persuades a wide range of target audience.

Let us discuss few more reasons how outdoor advertising is enticing and successful.

1. Oldest reliable means of advertising

Outdoor Advertising is the oldest means of advertising. And it still works to create an impeccable brand impression upon the audience.

2. Its worth your time and money

Yes, it’s true. Outdoor Advertising is worth your time and money. Outdoor ads are generally big and bold in style which is easily understood by the target audience. A lot can be expressed through those life-sized posters or billboards which are used as ideal tools for outdoor advertising.

3. Has a lower cost per thousand views than any other form of advertising

Outdoor Advertising provides a lower cost per thousand views than any other form of advertising. And this is how this means of promotion is more popular among the target group.

4. Flamboyant and catchy look

Outdoor Ads provide a flamboyant and catchy look. Most of the outdoor ads are colourful and also provide clutter-free communication to the target audience. The message usually stays back in the mind of the target audience for a longer period because of its clutter-free nature.

5. Focussed and compelling viewership

Outdoor ads provide focussed and compelling viewership to the target audience. It is one reason why various advertisers prefer outdoor advertising as compared to other forms of promotion.

The future of outdoor advertising is bright and promising. Outdoor means of promotion will remain a preferred medium for a wide range of advertisers in the future. A vast array of fresh brands and products are mushrooming up in the market, and its time for the big leap in outdoor advertising.

Reference Website: - www.tdiindia.com

DOOH Advertising- The Latest Vogue in Outdoor Advertising

Outdoor Advertising has gone steps ahead from the traditional norms and styles. Digital- outdoor ads are the latest vogue in the market. Large LED billboards are widely used in the hot markets and are creating sensation amongst the target groups. DOOH or Digital Out of Home Advertising tools provide a larger impact and efficient pricing for which they are widely used by various outdoor advertisers. These bright and glitzy LED billboards in fact set the tone for modern outdoor advertising.

DOOH tools of outdoor advertising with their brilliant digital displays provide flexible advertising campaigns for brand owners with an effective reach, high impact and good measurability. DOOH tools provide myriad advantages to advertisers for which they are widely accepted as the new outdoor advertising medium.

To broaden the over all concept about DOOH advertising tools let us have a look at the various benefits provided by this type of outdoor advertising-

- Dynamic creative elements

- Interactivity

- Assured delivery

- Planned display

- Clutter free message

- Flexibility

- Quick ability to update content

- Entertaining content and visual displays

Outdoor Advertising has become the fastest growing medium of advertising at present next to internet advertising. The vogue of outdoor advertising will continue to gain further more recognition and strength in the market. As an outdoor advertiser if you cater to provide a bigger/larger impact of your brand in the target market, DOOH advertising will be a smart tool to make a successful entry. DOOH ads boast of a wide range of advantages as compared to the customary outdoor tools of advertising. DOOH ads also create a livelier look to customers with their large and bright-coloured billboards which directly confronts at the customer. It is needless to mention that Digital ads are going to be the future of outdoor advertising.

Reference Website: - www.tdiindia.com