Thursday, May 14, 2009

Airport Advertising- The Cost-Friendly Medium During Recession!

Advertising is the one most efficient tool chosen by all corporate when it comes to growth and exposure. Airport advertising in particular is catching up fast with its high-tech, high-glamour look and increased attention-grabbing span. Airport Advertising is now chosen over all other outdoor advertising media for the results it is known to generate while limiting inputs.

Airport Advertising is a cost friendly medium of reaching your target audience. One of the most attractive features of airport advertising is its extremely low cost. Forget about the cost of advertising per hundred or five hundred viewers, airport advertising comes at a rate as low as $5 per thousand viewers!

While the costs of airport advertising are much lower when compared to other advertising media in terms of the huge audiences it reaches out to, it is also in line with current trends when it comes to technology. State of the art technology used in airport advertising is the most appealing quality about this medium. Right from wall wraps to scrolling displays and thin profile edge-lit signs to digital media, airport advertising uses it all! Such high-technology and professional advertising tools are the very factors that grab the attention of genuine customers.

Airport advertising makes a lot of sense as it almost guarantees that a high percentage of the ad viewers have a stable or strong financial position and thus have the money to buy your products or services. It not only allows corporate to hit their target audience but also simultaneously filters the audience to a selected yet major portion of the population that is most likely to not only want your services but also afford it.

Airport advertising is rapidly catching up in most countries. Looking at the way countries like China are now opening their gates to the world, the airport is the one place to advertise your products in order to attract an international clientele. Apart from being a clutter-free, high-technology and cost-efficient medium of marketing, airport advertising is also recognized by viewers as an expensive medium, making them value such advertisements and subsequently products and services more in comparison to those seen in other kinds of out of home marketing.

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Tags: - Airport advertising, Airport Advertising India

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