How Mall Advertising Amuse Customers’ Attention?

Mall Advertising India is currently one of the emerging trends of Outdoor Advertising in the country. Mall Advertising includes any brand promotion practice through an OOH media in and around the shopping malls. The rising tide of mall culture in India entails along the need for more mall advertising practices. Mall ads tickle customers’ attention easily and quickly. In the following paragraphs, let us have a look at how mall ads easily amuse customers’ attention.

Implementation of elite tools of advertising

Mall ads are deployed through elite tools of Outdoor Advertising. These tools provide interactive brand message to customers and captivate their attention at a quick glance. For example, be it a backlit translit or a product display, DLF Mall ads create rich impact to customers within a short span of time.

Easy visibility of the brand message

Right from the entry to the exit door, also covering all the floors of the mall, mall ads provide easy visibility of the brand message to onlookers. When the brand message is easily visible, there are high chances of getting hold of customers’ attention. Customers who visit the shopping mall are people with spending capacity, hence easy visibility of the brand message may motivate them to buy that product if only the brand message is enticing and persuasive.

Assist customers to locate product showrooms

A shopping mall is a place with various stores, brand showrooms or stores. Sometimes it is confusing for customers to locate a particular showroom of a particular brand. Malls advertising are blessing in disguise for customers to locate the showroom for a specific brand of their choice. Providing easy direction to customers through attractive media, mall ads enhance the overall shopping experience of customers who visit the malls to shop, dine or to unwind a good time with friends or with near and dear ones.

Current Trends of Outdoor Advertising in India

A comparative study about outdoor advertising trends in India at present would be something exciting for marketers and advertisers. Through this blog, some chosen trends of OOH Advertising in India are briefly discussed. Take a look.

Of late, maximum numbers of brands adopt OOH tools of promotion in India. Be it a local brand, national brand or an international brand, outdoor media is one of the widely adopted tools of promotion for most of the brands. The reason is simple. With vast arrays of technologically rich OOH media options, advertisers find it a lucrative measure to attract their customers through this proven means of brand advertising.

The second reason why maximum numbers of advertisers adopt Outdoor Advertising techniques is the never-ending launch of new brands and the need for more advertising solutions for these emerging brands. Launching a promotion campaign of a brand through multiple media provides richer impact on target groups. For this particular reason, Outdoor Advertising techniques are widely used by advertisers to promote their brands. Besides, OOH Ads provide a larger than life impact on onlookers which persuade their attention for a longer period of time.

In Outdoor Advertising campaign, the language of brand communication, graphical design and colour schemes are blended in such a way so as to provide an attention grasping look to the passing by audiences and provide them an enriched image of the brand. Defined tools of OOH advertising such as billboards, kiosks, digital signage, backlit translits etc provide the targeted impact on customers. All in all, in modern out of home advertising, the tools, techniques and methods of outdoor ads have not only been improved but also given a new touch of technology. The never ending technological innovations almost every day further ensure that Outdoor Advertising trends will be more popular in the coming years.

For more Information about Advertising visit: TDI International India

A busy 2010 for TDI Media Services

By Aarti Chhabra, Allaboutoutdoor.com, Nov 29, 2010, New Delhi

TDI Media Services, kept busy this year with quite a few campaigns under its belt across the sectors- FMCG, Automobiles, Consumer Durables, IT, Cosmetics, Hospitality etc.

Sharing the secret to keep afloat Hiyav Bajaj, Director, TDI International India, said, “All these campaigns are distinctively different in terms of their creative’s, locations, logistics, target audience and other elements. The key to success in the ‘out of home business’ is use of media ambient and the campaign durations. Each and every campaign was planned out meticulously, with a great deal of accuracy and out-of-the box thinking.”

Adding to this, Sanjay Dayal, AVP, TDI Media services, said, “Last quarter we have added 12 brands viz: Audi, Canara Bank, Numeric Brief, Baskin Robbins etc. There are many more in the offing. We are extremely honored to our clients, who have entrusted their faith in us and we are committed to deliver our best to achieve desire campaign objective.”

TDI has covered the length and breadth of the country, covering every possible city in the country. The activity ranged from covering cities in north east for a client like Sharp to covering more than 150 cities for Hyundai.

The Diwali campaign for Videocon & Sansui LED’s executed across Delhi, provides a good example here. The media mix of billboards, designer bus shelters, utilities and mall facades were used to create a perfect blend of conventional and non conventional OOH media that ensured high visibility at important junctions.

The Weston TV and Appliances campaign has also been executed keeping-up to the objectives. Here the campaign was displayed in a larger than life in more than 60 locations in North India ranging from developed towns like Lucknow, Kanpur to small and remote areas like Garh and Siyana. The Billboards were strategically placed for multiple exposures and was less than likely to escape the attention of the TG.

The agency also created an unforgettable fashion night out in DLF Mall for their client Vogue India.

Also, TDI worked for Siemens via Airport Advertising options at the Pune airport – again the place where they could get maximum mileage, Pune, being hub of manufacturing.

Audi Cars have continued with their branding with TDI at the DLF Emporio which perfectly suited their target audience and helped them in generating leads.

Besides this TDI media services executed campaigns for Canara bank and Havells in Kolkatta. High level campaign was recently done for Baskin Robins in Mumbai and Adobe in Bangalore.

Fortune Hotels has been one of the most recent campaigns executed by the agency in Gurgaon on the Metro properties for their upcoming hotel at Sohna Road.

For the record, TDI Media Services is one of the largest networked Out-of-Home Agency in the country with 20 offices nationwide. The agency in its continual quest for provision of 360 degree OOH solutions to its clients, has taken rapid strides in the last couple of years in the increasingly relevant spheres of Retail and Activation.

Source: http://allaboutoutdoor.com/news/News_Details.aspx?Id=1107