Is it True that Premium OOH Media Delivers Higher ROI for Brands?

Outdoor Advertising or OOH media are known as premium advertising means for a wide range of brand owners. It is proven that OOH media provides rich impact on customers; deliver the brand message through an imperial mode, interact with customers through the best creatives etc. However, it is a concern, if OOH media delivers higher ROI for brands that are advertised through this channel. Let us find out if premium OOH media delivers higher ROI for brands or not in the following paragraphs.

In any advertising practice, what is observed is half the brand message conveyed. For this, outdoor advertising media is a premium mode of brand promotion widely used by brand owners. Billboard ads, jukeboxes, transit media all these provide rich impact on customers who move from one place to another. Providing the brand message through these premium modes provide rich impact on customers, thereby influencing their buying behaviours. One of the objectives of an ad campaign is to influence the buying behaviour of customers. Hence, an OOH media indirectly delivers higher ROI for brands that are advertised through this channel.

OOH Ads are synonymous to those colourful billboards, interactive digital signages, kiosks, posters on lamp posts etc. Outdoor advertising media creates an engaging aura for any class of target group ranging from average to top-notch class customers. The best part about outdoor advertising is that people cannot switch them off or throw them out. Whether they like it or not, audiences are exposed to OOH Ads. In this regard, such ads are considered as targeted in nature since they capture audience. Outdoor ads can be a good source of directing audiences to showrooms. With a colourful visual display, grasping attention of the audience is not a big deal. An attention grasping brand message draws customers’ attention, persuade them to buy and hence deliver higher ROI for the brand.

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Outdoor Advertising – A Chosen Mode of Brand Promotion!

Outdoor Advertising is any form or practice of brand promotion which adopts an outdoor media to convey the brand message to customers. Like other modes of advertising, OOH Advertising campaigns are launched by brand advertisers to enhance their brand businesses. Outdoor Ad campaigns work best for brands or tangible product. For service ads, OOH media is not an effective channel of promotion (as per market surveys). Why OOH Advertising is a chosen mode of brand promotion? Find the reasons in the following paragraphs.

OOH Media Provides Exclusive Brand Message.

It is a proven fact that OOH media provide exclusive brand message to target customers in a bold, bright and vivid manner. There are various tools of outdoor advertising each of them providing a rich impact on target customers who are on the go. Appealing to the attention of customers who move from one place to another is a tricky strategy. However, through the implementation of rich media, OOH Ad campaigns provide effective reach and impact on potential customers.

Rich Media Means Rich Interaction.

When the media is rich, customer interaction is obviously rich. Out of home advertising means are also technologically advanced as compared to other modes of brand promotion. Most of the conventional tools of Outdoor Advertising have been revamped and renovated. The avenues of OOH Advertising are also immensely increasing day by day. Two latest avenues of outdoor advertising include mall ads and airport ads.

Modern OOH Ads have a Distinct Signature of its own.

Most of the OOH Ads have its own distinct signatures. Tailor-made brand communication and bespoken visual all the way attract customers’ attention easily and in an influencing manner. Thanks again to technology which garners every single OOH campaign. The never-ending technological innovations will further enhance the overall Outdoor Advertising practices of various brands that already exist in the market and also for those that are going to emerge soon.

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Behold the Right Outdoor Advertising Techniques

Got an advertising idea for your brand? Decided to launch the ad campaign through OOH media? If yes, it is time for you to consider the right Outdoor Advertising technique(s) to launch your campaign. Through this blog, three proven methods of Outdoor advertising are shared. Take a look.

Never restraint from adopting any ‘in-demand’ technique of advertising

Yes it’s true. Be it a technique or tool of brand promotion, what is in-demand is worth adopting. Change is the way of life; change is even the way of advertising. If there arises any need to change or mould your advertising media, technique or tactic, don’t hesitate to choose the latest available tool or technique to launch your ad campaign.

Embrace new techniques which are relevant to your promotion requirement (s)

It is not mandatory for any advertiser to stick to the same old technique of Outdoor Advertising. If there is any new technique, tactic or technology which will garner the promotional requirement of the brand, it is worth adopting the same. Evolution is the word. As an advertiser, you need to evolve your promotional techniques from conventional to contemporary ways. Brand promotion is no doubt challenging especially in one such market where competition is cut-throat. However, through the right usage of a defined technique, tactic or technology, your brand will easily gain fame amongst its target groups.

Try ‘remix’ technique of brand advertising once in a while

In brand advertising ‘remix’ technique denotes an embedded method of promoting the brand by adopting both conventional and contemporary methods of advertising. Time-tested and proven techniques of conventional advertising are worth highlighting in contemporary brand advertising campaigns. Though creativity is a concern to launch one such ad campaign, there are possibilities of providing a rich influence on customers through such an exceptional technique of advertising. Give a try.