Concentrated Audience Bringing High Returns in Airport Advertising

Airport Advertising remains the most popular form of OOH Advertising even after all these years. Apart from the incorporation of technologies in the medium, another factor which keeps the growth of Airport Advertising intact is the concentrated audience which can be found at the airport. There are very few sites in OOH Advertising which can command an audience as affluent as an airport audience. An affluent audience with the power to buy and take executive decisions in their respective organizations is always a treasured audience for any brand.

Airport Advertising,Airport Ad, Airport Advertising Agencies of India

According to a survey done on the demography of the airport audience, 72% of the air travelers are the chief wage earners, 73% traveled once in 3 months, and the majority travel for business purposes. Additionally, the closed atmosphere of an airport and high dwelling periods provide the perfect ambience for an Airport Ad to create the desired impact. Successful Airport Advertising Agencies of India like TDI International India P Limited combine their rich experience in the field and the modern technologies to take Airport Advertising to new heights.      

Is more growth expected at OOH domain?

Festivals come and go while brands stay forever among us. This year, brand owners have meticulously implemented various outdoor and indoor campaigns to gel with the festive spirit of audiences. Offers and discounts have reasonably attracted a great deal of customers to visit the brand stores. Meanwhile new concepts on brand advertising have been introduced.  OutdoorAdvertising industry is rapidly growing at a fast pace. During festivals, outdoor communication is one of the effective means of grasping customers’ attention.  Targeting those who move out of home to shop, hang out or to visit relatives, any OOH Ad display in the form of billboard advertising or poster ad display provides a rich brand impact on customers’ mind. Infact it is for this very reason that brand owners are investing heavily on OOH domain to promote their brands during festivals.

It has been so far observed that OOH advertising domain is today one of the top players in the industry that has specialized in various genres of outdoor communications that include the ownership of hoardings at prime locations. Budding brand owners have also been encouraged to launch their promotion campaigns through the various OOH media. With innovation playing a key role in providing any branding solution, outdoor advertising industry is indeed growing at a fast pace.

A major growth is also observed at airport advertising and mall advertising domain. With a dramatic increase in the number of flyers (domestic as well as International), airport advertising campaigns of brands are becoming rampant practice amongst advertisers and brand owners. With a rising trend of mall culture in India, malladvertising is another booming avenue of brand promotion through OOH media. An influential means of communication, mall advertising is sure to make its way amongst the most engaging OOH Avenues especially considering the rising number of shopping malls at various Indian cities and towns. 

Does an OOH medium provide customized brand positioning?

Today’s advertising trends are summed in one single word ‘customize’. Advertising is meant to provide much more than promotion solutions of a particular brand.  Modern advertisers believe in wondrous achievements in brand advertising through customized strategies, techniques and tools. In this blog, let us find out whether OOHadvertising media provide customized brand positioning or not.

‘To sell better than others’ is the main goal of every contemporary brand owner/advertiser. This very objective encourages them to hunt for better idea and tactics of brand promotion that will position their brands with targeted impact on customers’ mind. Outdoor Advertising is one of the most adopted means of brand promotion. Brand owners/advertisers prefer to launch their ad campaigns through OOH media because of its rich impact and accountability factors. Besides, it has also been noted that any OOH advertising medium provides customized brand message to customers. Most of the OOH Ads do not pester customers’ attention. They inform and instruct them about a valuable brand message in an interestingly crisp manner and through a customized channel.  

Modern customers are quite choosy. They prefer brand messages to be perky and brief. Outdoor advertising media is perhaps one of the few advertising mediums that present the brand message in a lively way. Most of the OOH Ads have short content and their designs are attractive enough to hit maximum number of eyeballs. This way the brand message is hardly missed by customers through an OOH media that again makes it a customized mode of promotion.

Advertising as an art of brand communication has been much evolved. Thanks to technological innovations that have enhanced advertisers to come up with more exclusive methods and practices of brand promotion. Though ideas rule the roost, the tool that implements that idea matters more in today’s time and that very tool again needs to be customized just like an OOH media.

For more info visit: http://www.tdiindia.com

Why OOH media is the right promotion mode for your brand?

Business of any sort requires advertising as one of the main tools to create its own impression amongst the potential target groups. Television, radio, magazines, newspapers and outdoor advertising are the common means of brand promotion adopted by brand owners to promote their brands in the market. These means of advertising are meant to provide productive results i.e. good revenues for the brand business. All the methods or modes of advertising are beneficial for the brand owner as these mediums connect them with their target groups. Amongst all the advertising channels, outdoor advertising practices are considered more advantageous. Some reasons why OOH Advertising media is considered more valuable than other mediums are explained below-

Day in and day out, people of all walks of life, drive, ride or travel. OOH Ads are omnipresent. Anyone can access it anywhere without any restraint of time or availability. Travelers and commuters who pass any form of OOH Advertising are reminded over and over again that the brand is available for them whenever they need to purchase the same. Such liberal attitude is one of the assets of any out of home advertising display of a brand.

An OOH Ad display has the ability to attract the passing attention of customers and enable them to stick to the brand message. Those commuters who pass by an OOH ad display see and witness the ad on daily basis. The first time they may not bother to notice the brand message. However, the repeated exposure of the brand message will make them curious and they will obviously read and find out what is the ad display all about. This repeated exposure of brand message is also beneficial for those potential customers who do not rely on other advertising sources because of time restraint. They may miss the brand message today, but at any point of time, it is possible that they will go through the ad display and find out the details. Hence, an OOH Ad display is equally beneficial for these customers as well.