Time for the big leap in outdoor advertising

Any form of out-of-home promotion which aims at a particular target group comes under outdoor advertising. Examples of outdoor advertising include billboards, kiosks, digital signages, jukeboxes, lamp-posts etc.

Outdoor Advertising has set its own trends as a successful means of advertising. Outdoor advertising because of its clutter-free communication and attractive style effectively persuades a wide range of target audience.

Let us discuss few more reasons how outdoor advertising is enticing and successful.

1. Oldest reliable means of advertising

Outdoor Advertising is the oldest means of advertising. And it still works to create an impeccable brand impression upon the audience.

2. Its worth your time and money

Yes, it’s true. Outdoor Advertising is worth your time and money. Outdoor ads are generally big and bold in style which is easily understood by the target audience. A lot can be expressed through those life-sized posters or billboards which are used as ideal tools for outdoor advertising.

3. Has a lower cost per thousand views than any other form of advertising

Outdoor Advertising provides a lower cost per thousand views than any other form of advertising. And this is how this means of promotion is more popular among the target group.

4. Flamboyant and catchy look

Outdoor Ads provide a flamboyant and catchy look. Most of the outdoor ads are colourful and also provide clutter-free communication to the target audience. The message usually stays back in the mind of the target audience for a longer period because of its clutter-free nature.

5. Focussed and compelling viewership

Outdoor ads provide focussed and compelling viewership to the target audience. It is one reason why various advertisers prefer outdoor advertising as compared to other forms of promotion.

The future of outdoor advertising is bright and promising. Outdoor means of promotion will remain a preferred medium for a wide range of advertisers in the future. A vast array of fresh brands and products are mushrooming up in the market, and its time for the big leap in outdoor advertising.

Reference Website: - www.tdiindia.com

DOOH Advertising- The Latest Vogue in Outdoor Advertising

Outdoor Advertising has gone steps ahead from the traditional norms and styles. Digital- outdoor ads are the latest vogue in the market. Large LED billboards are widely used in the hot markets and are creating sensation amongst the target groups. DOOH or Digital Out of Home Advertising tools provide a larger impact and efficient pricing for which they are widely used by various outdoor advertisers. These bright and glitzy LED billboards in fact set the tone for modern outdoor advertising.

DOOH tools of outdoor advertising with their brilliant digital displays provide flexible advertising campaigns for brand owners with an effective reach, high impact and good measurability. DOOH tools provide myriad advantages to advertisers for which they are widely accepted as the new outdoor advertising medium.

To broaden the over all concept about DOOH advertising tools let us have a look at the various benefits provided by this type of outdoor advertising-

- Dynamic creative elements

- Interactivity

- Assured delivery

- Planned display

- Clutter free message

- Flexibility

- Quick ability to update content

- Entertaining content and visual displays

Outdoor Advertising has become the fastest growing medium of advertising at present next to internet advertising. The vogue of outdoor advertising will continue to gain further more recognition and strength in the market. As an outdoor advertiser if you cater to provide a bigger/larger impact of your brand in the target market, DOOH advertising will be a smart tool to make a successful entry. DOOH ads boast of a wide range of advantages as compared to the customary outdoor tools of advertising. DOOH ads also create a livelier look to customers with their large and bright-coloured billboards which directly confronts at the customer. It is needless to mention that Digital ads are going to be the future of outdoor advertising.

Reference Website: - www.tdiindia.com

Why Outdoor ads?

Providing a unique brand identity for your brand requires meticulous plans and strategies. One of the strategies for providing your brand identity is advertising. There are different type of advertisings such as outdoor advertising, television advertising, radio advertising, print advertising, mobile and internet advertising etc. Depending upon the kind of your brand’s promotional requirement, you can carry out your campaign in any of these advertising vehicles.

For outdoor advertising, the strategies and techniques are little different as compared to home based advertising tools. Outdoor ads have to be flashy in nature so that audiences find them tempting and attention grasping at a glance. Different forms of outdoor advertising include metro advertising, airport advertising, mall advertising, transit advertising etc. Outdoor ads target out of home audiences and provide them an exclusive brand experience about your brand or service.

Outdoor ads provide compelling viewer ship to the target group since there is no escape route. This helps in creating a brand recall value upon your target group. Secondly, outdoor ads are premium in nature. Customers will associate your brand with a premium identity after having a glance at the premium ad campaign of your brand. Thirdly, outdoor ads are compelling but they do not compel any one to stop over. Unlike other tools of advertising which compel audience to go through the promotional campaign of the brand; outdoor ads do not compel anyone to stick to it. It’s purely up to the audience’s will if they want to view or neglect the ad campaign. In short, outdoor advertising provides its customers the liberty or free will to watch or neglect their ad campaign. If the audiences find the ad campaign interesting and engaging, they may end up indulging with the brand, if not, they can go ahead.

As an advertiser, all you have to cater is to provide a compelling outdoor advertising campaign so that your target customers do not neglect your brand’s presence in the market.

Reference Website: - www.tdiindia.com

Does Outdoor Advertising provide effective results?

Choosing outdoor advertising as a means of brand promotion requires a well- defined strategy, budget and a meticulous team. With a perfect co-ordination of all these factors you can launch a successful advertising campaign in the market which will create a buzz about your product/service/business.

Outdoor Advertising provides scanty benefits to business holders that is why a business advertiser should think twice before indulging in any outdoor advertising activity. For brands and service advertising, outdoor ads provide effective and far reaching results. Outdoor ads provide a good source for reaching the target group with a broadened reach and impact.

Outdoor Ads with bright images work out effectively to provide a rich brand impression upon the target audience. The communication for any outdoor advertising campaign should be limited to few words. This is because people generally do not have time to go through long ad messages. People who are on the go generally have 3 to 5 seconds to go through your brand message. So, in order to create an impression about your brand or service, the ad message should be exceptionally appealing and eye catchy.

One more important measure for outdoor ad campaign is a wise selection of the right outdoor ad vehicle. Advertising in the wrong medium can end up providing a bad impression of your brand. So, choosing the right advertising vehicle is very important for a brand or service.

Outdoor advertising has broadened its scope over the years. Airport Advertising and mall advertising have become two most happening means of outdoor ads. Both airport ads and mall ads provide a premium look and approach to the target group. Airport and malls are two places where people with spending potential visit and advertising via these two means are a smart promotional for a brand owner or business holder. Another outdoor means of advertising is metro advertising. Metro ads are also becoming a refined source of advertising during recent years.

Reference Website: - www.tdiindia.com