Do ‘words’ alone play a major role in OOH Ad displays?

It has been a debate amongst some marketing experts whether out of home advertising is a mere business of words or not. Words indeed play a major role while delivering the ad message to customers. However, some marketers are of the opinion that words alone cannot pass on the brand message to customers. A graphical image is as much important as words are, to convey the brand message to target customers. From an ordinary observation, an amalgamation of words and graphics provide a completed brand image launched through any outdoor advertising channel. No doubt, it’s true that a brand message can only be understood after reading its details; a graphical image used along with the words make the ad display look more attractive. In fact, it’s unimaginable to go through a mundane outdoor ad display with just words alone and no graphics.

It is obvious that when you communicate your brand message in an attractive manner, customers will automatically go through the same. Ordinary OOH displays without any colour or graphics offers a dull look and most often fail to grasp customers’ attention. One of the assets of outdoor advertising displays is the ability to easily and quickly grasp customers’ attention. This cannot be done by words alone. Hence, words and pictures are equally important to launch a successful outdoor advertising campaign. In the following paragraph, let us have a quick glance at the current trend of OOH Advertising.

Current Trend of OOH Advertising

Presently, OOH Advertising practices are considered an effective mode of brand promotion by maximum number of brand owners. They consider OOH media the most reachable channel of promotion that links customers and brands. The adoption of latest technological tools have also favored this advertising media. It will not be an unusual experience to see OOH industry becoming an independent as well as full-fledged advertising medium in the next few years. The never ending launch of new brands, the expanding markets, the growing economic revenues- all these favour OOH Advertisers to expand brand promotion through OOH channels.

Defined Strategies for Launching an OOH Advertising Campaign

In this blog some defined strategies for launching an OOH ad campaign are provided. Take a look.

Choose only the rich media

The medium of advertising plays a significant role in any promotion campaign of a brand. Hence, it is important to choose the right advertising media for the brand. While choosing the advertising medium, the advertiser should study how it will provide the targeted impact on the target group. Especially for OOH Advertising campaigns, it is important to choose only the rich media in order to provide a rich impact on customers (to whom the campaign is targeted).

Reach out to the right target audience.

Be it an outdoor advertising campaign or a home based ad campaign, what is important is to reach out to the right target audience through the promotion crusade. Various market surveys are particularly conducted to define and reach out to the right target audience for the promotion activity of the brand.

Follow the right tactics and techniques.

In any advertising activity, it is worthwhile to follow the right tactics and techniques in order to provide a rich impact on the target groups. A rich impact on the target groups means half-success of the brand promotion campaign. In order to provide a rich impact on target customers, it is a must to adopt the right tactics and techniques of advertising.

Tell the brand tale in a short and crisp manner.

When it comes to OOH advertising, it is important to tell the brand tale in a short and crisp manner. Brand ads with long ad messages usually repel the attention of audiences instead of attracting them. Hence, advertisers should make sure that they are communicating to their target audiences through a short, crisp and easy to digest ad message. The best brand commercials are based upon interestingly humorous themes and also deliver the brand message in a short, crisp and interesting manner.

Why Brands are Increasingly Pitching in the OOH Domain?

OOH (out of home) Advertising is becoming one of the popular mediums of promotion for most of the brands in the market. 2010 was one such year during which various brands (of all range) pitched their campaigns in the OOH domain. OOH India 2011 is further going to increase brand promotion opportunities through OOH media. In today’s blog, let us get an insight about why brands are increasingly pitching for quality over numbers in the OOH domain.

Brands showing great affinity with OOH domain -More and more brands are showing greater affinity with OOH domain in contemporary marketing. Outdoor Advertising tools are elite, exclusive and inexpensive for brand owners to adopt, implement and deploy promotion campaigns. It accounts as one reason why brands of all range are increasingly pitching in the OOH domain.

While brands grow old, new age OOH tools are introduced- For brands that are already established in the market, the newly introduced tools of OOH Advertising are quite beneficial to launch exclusive promotion campaigns. These new age OOH tools are technologically rich and provide quick and immediate impact on customers. Drawing the attention of various brand owners, OOH media is the right media for brand advertising in today’s marketing world.

OOH media provides target coverage and speedy reach- One of the noticed facts is that OOH media provides consistent brand reinforcement and sustained awareness amongst customers. Be it any advertising medium, size always matter in generating impact and comparatively OOH media is the cost effective medium to invest for brand owners and advertisers. OOH industry is indeed booming. The evolution of various new tools in OOH domain is a feather in the cap for OOH industry that provides brand owners exclusive opportunities to promote their products amongst target groups. Way to go for OOH industry.