Why Outdoor ads?

Providing a unique brand identity for your brand requires meticulous plans and strategies. One of the strategies for providing your brand identity is advertising. There are different type of advertisings such as outdoor advertising, television advertising, radio advertising, print advertising, mobile and internet advertising etc. Depending upon the kind of your brand’s promotional requirement, you can carry out your campaign in any of these advertising vehicles.

For outdoor advertising, the strategies and techniques are little different as compared to home based advertising tools. Outdoor ads have to be flashy in nature so that audiences find them tempting and attention grasping at a glance. Different forms of outdoor advertising include metro advertising, airport advertising, mall advertising, transit advertising etc. Outdoor ads target out of home audiences and provide them an exclusive brand experience about your brand or service.

Outdoor ads provide compelling viewer ship to the target group since there is no escape route. This helps in creating a brand recall value upon your target group. Secondly, outdoor ads are premium in nature. Customers will associate your brand with a premium identity after having a glance at the premium ad campaign of your brand. Thirdly, outdoor ads are compelling but they do not compel any one to stop over. Unlike other tools of advertising which compel audience to go through the promotional campaign of the brand; outdoor ads do not compel anyone to stick to it. It’s purely up to the audience’s will if they want to view or neglect the ad campaign. In short, outdoor advertising provides its customers the liberty or free will to watch or neglect their ad campaign. If the audiences find the ad campaign interesting and engaging, they may end up indulging with the brand, if not, they can go ahead.

As an advertiser, all you have to cater is to provide a compelling outdoor advertising campaign so that your target customers do not neglect your brand’s presence in the market.

Reference Website: - www.tdiindia.com

How outdoor ads are effective means of brand promotion?

Outdoor advertising is in complete contrast to print, broadcast or other types of advertising. Outdoor advertising is in the public domain and assuredly reaches its target audience in an effective way. Outdoor ads cannot be switched off or thrown out. Whether they like it or not, outdoor ads are exposed to people who are on transit mode. In this sense it can be quoted that outdoor ads truly have a ‘captured audience’

Secondly, outdoor advertising works on the principle of frequency. In an outdoor ad, the message or communication stays back in the same site for a period of weeks or months. Hence, people who walk across or drive by have 80% chances of going through the ad. This creates a familiarity about the brand or service upon the mind of the audience.

Thirdly, outdoor ads generate awareness to the target audience by its specific location. If the audiences watch the same ad campaign at the same site continuously for 3 days the brand message will automatically stay on top of the audience’s mind. This can be considered as the first lead to create sales.

Outdoor ads which pertain to billboards, digital signages, electronic lamp posts etc provide compelling viewer ship to audiences. These types of outdoor ads are usually colourful in nature and provide an engaging experience to viewers.

One of the checkpoints of outdoor advertising is the location where the advertiser places the ad. As an outdoor advertiser, you should be smart enough to spot the right location where your brand will get maximum viewer ship to your target customers.

With an up growing number of brands in the market every single day, outdoor advertising provides a promising means for future advertising. Various advertisers will benefit from this type of advertising which renders efficiency and reach to its target group.

Reference: www.tdiindia.com

How to improve your business with various advertising techniques?

What is ooh?

With the improvements in science and technology improving the advertising has become easy with the help of digital ooh advertising technique. The ooh or out of home advertising has attracted the attention of more the 70% of the people thereby increasing the profit in business. This modern ooh advertising method has a lot of benefits. It can easily reach the consumers throughout the world and can deliver the message in various places. The ooh advertisement can reach the consumers fast and can serve as a platform for the business people to introduce their products.

Outdoor advertising:

Another form of advertising which is highly effective is the outdoor advertising which is done in pubs, restaurants, street and billboards. There are several reasons why most of the business people opt for outdoor advertising. Everybody who leaves home is exposed to the outdoor advertisement. They are consumer friendly and can easily attract a lot of customers.90% of the people look at the outdoor advertisements out of which 45% respond to it. Hence there are wide range of media outdoor advertising opportunities at trains, buses, postcards, shopping malls and supermarkets. Airport advertising is a upcoming form of outdoor advertising. Most of the customers can respond to the airport advertising.

Online advertising:

These days advertisements have become huge in number such that whether you sit in front of your computer or go outside you can have a look at them. Online advertising is a revolutionary new method which is cheap and offers many opportunities for various business and corporate companies throughout the world. Online advertisement is used as a potential tool to boost up the sales of the company products. Various outdoor advertisements may definitely create a hole in the pocket but with the help of online advertisement techniques you can sell your products free of costs. All you need to do is to create an attractive and imaginative advertisement and add them in various websites.

Techniques of advertising:

Advertising through media has been the most powerful form for all ages. As media outdoor advertising is a boon to business people who wish to increase their sales. Media is the best way to deliver the message to the target audience. It can create a good rapport between the customers and the product. The advertisement needs to be creative and should be able to convey the message to audience well. A well planned advertisement can bring tremendous changes in business by increasing the profit into many folds.

Reference Website: www.tdiindia.com

Tags: Advertising, Airport Advertising, Outdoor Advertising, airport displays, Ooh