A busy 2010 for TDI Media Services

By Aarti Chhabra, Allaboutoutdoor.com, Nov 29, 2010, New Delhi

TDI Media Services, kept busy this year with quite a few campaigns under its belt across the sectors- FMCG, Automobiles, Consumer Durables, IT, Cosmetics, Hospitality etc.

Sharing the secret to keep afloat Hiyav Bajaj, Director, TDI International India, said, “All these campaigns are distinctively different in terms of their creative’s, locations, logistics, target audience and other elements. The key to success in the ‘out of home business’ is use of media ambient and the campaign durations. Each and every campaign was planned out meticulously, with a great deal of accuracy and out-of-the box thinking.”

Adding to this, Sanjay Dayal, AVP, TDI Media services, said, “Last quarter we have added 12 brands viz: Audi, Canara Bank, Numeric Brief, Baskin Robbins etc. There are many more in the offing. We are extremely honored to our clients, who have entrusted their faith in us and we are committed to deliver our best to achieve desire campaign objective.”

TDI has covered the length and breadth of the country, covering every possible city in the country. The activity ranged from covering cities in north east for a client like Sharp to covering more than 150 cities for Hyundai.

The Diwali campaign for Videocon & Sansui LED’s executed across Delhi, provides a good example here. The media mix of billboards, designer bus shelters, utilities and mall facades were used to create a perfect blend of conventional and non conventional OOH media that ensured high visibility at important junctions.

The Weston TV and Appliances campaign has also been executed keeping-up to the objectives. Here the campaign was displayed in a larger than life in more than 60 locations in North India ranging from developed towns like Lucknow, Kanpur to small and remote areas like Garh and Siyana. The Billboards were strategically placed for multiple exposures and was less than likely to escape the attention of the TG.

The agency also created an unforgettable fashion night out in DLF Mall for their client Vogue India.

Also, TDI worked for Siemens via Airport Advertising options at the Pune airport – again the place where they could get maximum mileage, Pune, being hub of manufacturing.

Audi Cars have continued with their branding with TDI at the DLF Emporio which perfectly suited their target audience and helped them in generating leads.

Besides this TDI media services executed campaigns for Canara bank and Havells in Kolkatta. High level campaign was recently done for Baskin Robins in Mumbai and Adobe in Bangalore.

Fortune Hotels has been one of the most recent campaigns executed by the agency in Gurgaon on the Metro properties for their upcoming hotel at Sohna Road.

For the record, TDI Media Services is one of the largest networked Out-of-Home Agency in the country with 20 offices nationwide. The agency in its continual quest for provision of 360 degree OOH solutions to its clients, has taken rapid strides in the last couple of years in the increasingly relevant spheres of Retail and Activation.

Source: http://allaboutoutdoor.com/news/News_Details.aspx?Id=1107

Outdoor Seasonal Advertising

A plethora of tools, techniques and strategies are available for advertisers to deploy in an advertising campaign. If you have a capable budget and resource, indulging in an outdoor ad campaign is not a difficult activity to promote your brand in the market. There are various types of advertising among which seasonal advertising is one. As the very phrase suggests seasonal advertising is any form of brand promotion during a particular season. Especially in a country like India, seasonal advertising is one of the effective modes of brand promotion. In this blog, let us talk about the impact of outdoor advertising during summer season in particular.

Come summer and its time you will see numerous outdoor ads about soft drinks. Pepsi brand has come up with yet another theme of advertising i.e. ‘YOUNGISTAN WOW’ particularly targeting the youths. ‘Pepsi’ is one of the best selling soft drink brands in the country. And particularly in India Pepsi is more preferred than any other brand. Some people have the notion that Pepsi renders a sweeter taste as compared to other brands. Sweet is the ways of Indian and it is evitable how and why they prefer Pepsi over other brands.

If you move around in the city, you will be able to see numerous outdoor advertisements about soft drinks. Whether it is bus shelter, traffic points, malls or roadside area soft drink ads are currently flooding the entire market. Like the rising mercury, the number of ads will keep increasing day by day. Besides competition is also evitable amongst the various brands and audience are yet to check out which brand is offering what this summer.

Seasonal Outdoor Advertising provides a huge impact on audience about the brand with its vivacious graphical display and clutter-free content. Besides, these ads create an arresting appeal of freshness to onlookers and attract them to buy the product.
For more information see the website www.tdiindia.com

Time for the big leap in outdoor advertising

Any form of out-of-home promotion which aims at a particular target group comes under outdoor advertising. Examples of outdoor advertising include billboards, kiosks, digital signages, jukeboxes, lamp-posts etc.

Outdoor Advertising has set its own trends as a successful means of advertising. Outdoor advertising because of its clutter-free communication and attractive style effectively persuades a wide range of target audience.

Let us discuss few more reasons how outdoor advertising is enticing and successful.

1. Oldest reliable means of advertising

Outdoor Advertising is the oldest means of advertising. And it still works to create an impeccable brand impression upon the audience.

2. Its worth your time and money

Yes, it’s true. Outdoor Advertising is worth your time and money. Outdoor ads are generally big and bold in style which is easily understood by the target audience. A lot can be expressed through those life-sized posters or billboards which are used as ideal tools for outdoor advertising.

3. Has a lower cost per thousand views than any other form of advertising

Outdoor Advertising provides a lower cost per thousand views than any other form of advertising. And this is how this means of promotion is more popular among the target group.

4. Flamboyant and catchy look

Outdoor Ads provide a flamboyant and catchy look. Most of the outdoor ads are colourful and also provide clutter-free communication to the target audience. The message usually stays back in the mind of the target audience for a longer period because of its clutter-free nature.

5. Focussed and compelling viewership

Outdoor ads provide focussed and compelling viewership to the target audience. It is one reason why various advertisers prefer outdoor advertising as compared to other forms of promotion.

The future of outdoor advertising is bright and promising. Outdoor means of promotion will remain a preferred medium for a wide range of advertisers in the future. A vast array of fresh brands and products are mushrooming up in the market, and its time for the big leap in outdoor advertising.

Reference Website: - www.tdiindia.com

Airport Advertising- The Cost-Friendly Medium During Recession!

Advertising is the one most efficient tool chosen by all corporate when it comes to growth and exposure. Airport advertising in particular is catching up fast with its high-tech, high-glamour look and increased attention-grabbing span. Airport Advertising is now chosen over all other outdoor advertising media for the results it is known to generate while limiting inputs.

Airport Advertising is a cost friendly medium of reaching your target audience. One of the most attractive features of airport advertising is its extremely low cost. Forget about the cost of advertising per hundred or five hundred viewers, airport advertising comes at a rate as low as $5 per thousand viewers!

While the costs of airport advertising are much lower when compared to other advertising media in terms of the huge audiences it reaches out to, it is also in line with current trends when it comes to technology. State of the art technology used in airport advertising is the most appealing quality about this medium. Right from wall wraps to scrolling displays and thin profile edge-lit signs to digital media, airport advertising uses it all! Such high-technology and professional advertising tools are the very factors that grab the attention of genuine customers.

Airport advertising makes a lot of sense as it almost guarantees that a high percentage of the ad viewers have a stable or strong financial position and thus have the money to buy your products or services. It not only allows corporate to hit their target audience but also simultaneously filters the audience to a selected yet major portion of the population that is most likely to not only want your services but also afford it.

Airport advertising is rapidly catching up in most countries. Looking at the way countries like China are now opening their gates to the world, the airport is the one place to advertise your products in order to attract an international clientele. Apart from being a clutter-free, high-technology and cost-efficient medium of marketing, airport advertising is also recognized by viewers as an expensive medium, making them value such advertisements and subsequently products and services more in comparison to those seen in other kinds of out of home marketing.

Reference Website: - www.tdiindia.com
Tags: - Airport advertising, Airport Advertising India

Useful tips and forms of advertising

The main aim of advertisers is to communicate and influence the prospective customers to buy a particular brand’s product. Often they also advertise in order to improve the brand image. For this purposes every major medium and advertising tool is used to deliver their message. Some of the key mediums like television, radio, cinema, magazines, newspapers, video games, the Internet and billboards are used extensively. To advertise, a company usually appoints an advertising agency or advertising industry to send their message across.

Commonly, advertisements are seen on carts, airport, on the sides of buses, buss shelters, etc. Advertisements are cleverly placed at places where viewers can easily andregularly access visual, audio and printed information.

Mentioned below are some forms of advertising:

Advocacy Advertising: This type of advertising is done mainly for economic, political, or social issues. Advocate Advertising can be in the form of advertisement, message, or public communication. The aim of advertising through this medium is planned campaign to convince public and form their opinion on a specific issue.

Comparative Advertising: Comparative advertising works on comparison. One brand is directly or indirectly compared with another or even more conflicting brands. Major industries like airlines and automobile manufacturers these days use this technique.

Cooperative Advertising: Sharing is the key component here. Two parties share their advertising costs in this type of advertising.

Direct-Mail Advertising: Emails, catalogues, flyers, letters, and postcards are just a few of the direct-mail advertising options available. A lot of personal details are required to be known for this type of advertising.

Outdoor Advertising: Billboards, wraps on the side of buildings, etc fall in the category of outdoor advertising. Outdoor advertising is extremely effective if implemented on busy located areas where a lot of travelers come and can buy the product from nearby.

Product Advertising: In this type of advertising, no selling of a specific product is done.

Point-of-Purchase Advertising: Incentives play a major role in this type. Promotional items like package and its presentation is done in a manner to attract customers so that they purchase the product.

Some useful Tips on Advertising:

. Consistency: The message of the ad should be delivered in a constant way. Even style of business cards, letterheads of the company, envelops, etc should be standardized and not change often.

. Tools: Billboard ads can have the maximum impact when implemented with the right medium like TV, radio, newspapers, etc.

. Promotion: Focus should be on the benefits of the products rather than the features as it connects with the consumer’s emotional satisfaction. For more information about advertising, internet advertising, mobile advertising, airport advertising, please contact us at:

info@tdiindia.com

Tags: advertising, internet advertising, mobile advertising, airport advertising, advertising company, advertising agency