Why OOH media is the right promotion mode for your brand?

Business of any sort requires advertising as one of the main tools to create its own impression amongst the potential target groups. Television, radio, magazines, newspapers and outdoor advertising are the common means of brand promotion adopted by brand owners to promote their brands in the market. These means of advertising are meant to provide productive results i.e. good revenues for the brand business. All the methods or modes of advertising are beneficial for the brand owner as these mediums connect them with their target groups. Amongst all the advertising channels, outdoor advertising practices are considered more advantageous. Some reasons why OOH Advertising media is considered more valuable than other mediums are explained below-

Day in and day out, people of all walks of life, drive, ride or travel. OOH Ads are omnipresent. Anyone can access it anywhere without any restraint of time or availability. Travelers and commuters who pass any form of OOH Advertising are reminded over and over again that the brand is available for them whenever they need to purchase the same. Such liberal attitude is one of the assets of any out of home advertising display of a brand.

An OOH Ad display has the ability to attract the passing attention of customers and enable them to stick to the brand message. Those commuters who pass by an OOH ad display see and witness the ad on daily basis. The first time they may not bother to notice the brand message. However, the repeated exposure of the brand message will make them curious and they will obviously read and find out what is the ad display all about. This repeated exposure of brand message is also beneficial for those potential customers who do not rely on other advertising sources because of time restraint. They may miss the brand message today, but at any point of time, it is possible that they will go through the ad display and find out the details. Hence, an OOH Ad display is equally beneficial for these customers as well.

AIDA theory through OOH media!

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AIDA (Attention Interest Desire Action) theory is one of the most implemented theories by outdoor advertisers who want to gain maximum favour from their prospects or target customers. Till some years ago, the relevance of AIDA theory with OOH media was quite unobserved or unnoticed. The changing trends of brand promotion have proved the eminence of this particular theory. Let us briefly elaborate how this particular theory is relevant with today’s OOH Advertising scenario.

Attention easily grasped- Any OOH media grasps customers’ attention easily and quickly. Be it through the roadside billboard or through the poster ad displays, it is easy to tickle customers’ attention through any OOH media. Once the attention is grasped, the advertiser can easily deliver the brand message.

Interest quickly created- An outdoor advertising display usually has a short content embedded with an attractive graphic. The brand message doesn’t need much time to be delivered to customers. A quick delivery of the brand message means a quick impact on customers’ mind about the product.

Desire naturally evoked- Desire follows suit interest. The desire to have the brand, the desire to flaunt (by owning the brand), the desire to fulfill one’s curiosity by buying the product etc- these are some types of desires associated with a brand message provided through OOH media.

Action is finally observed- The desire to have the brand remains unfulfilled until and unless the customers rise to action (i.e. to buy the product). It is the final stage to be accomplished for the theory and it is also the turning point of the overall ad campaign. Once the product is sold out, the goal of the promotion crusade is achieved and the advertiser can triumphantly celebrate a successful ad campaign.

Be it advertising in Delhi, Advertising in Mumbai or Advertising in Bangalore, almost every brand advertiser adopts the AIDA theory and implements the same to launch a successful campaign through OOH or other media.