Friday, March 19, 2010

DOOH Advertising- The Latest Vogue in Outdoor Advertising

Outdoor Advertising has gone steps ahead from the traditional norms and styles. Digital- outdoor ads are the latest vogue in the market. Large LED billboards are widely used in the hot markets and are creating sensation amongst the target groups. DOOH or Digital Out of Home Advertising tools provide a larger impact and efficient pricing for which they are widely used by various outdoor advertisers. These bright and glitzy LED billboards in fact set the tone for modern outdoor advertising.

DOOH tools of outdoor advertising with their brilliant digital displays provide flexible advertising campaigns for brand owners with an effective reach, high impact and good measurability. DOOH tools provide myriad advantages to advertisers for which they are widely accepted as the new outdoor advertising medium.

To broaden the over all concept about DOOH advertising tools let us have a look at the various benefits provided by this type of outdoor advertising-

- Dynamic creative elements

- Interactivity

- Assured delivery

- Planned display

- Clutter free message

- Flexibility

- Quick ability to update content

- Entertaining content and visual displays

Outdoor Advertising has become the fastest growing medium of advertising at present next to internet advertising. The vogue of outdoor advertising will continue to gain further more recognition and strength in the market. As an outdoor advertiser if you cater to provide a bigger/larger impact of your brand in the target market, DOOH advertising will be a smart tool to make a successful entry. DOOH ads boast of a wide range of advantages as compared to the customary outdoor tools of advertising. DOOH ads also create a livelier look to customers with their large and bright-coloured billboards which directly confronts at the customer. It is needless to mention that Digital ads are going to be the future of outdoor advertising.

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1 comment:

Daniel said...

Nice Overview Thanks for Sharing information!!Bunker Creative expert in advertising services in SydneyBrands Promotion through TV