Wednesday, December 4, 2013

Concentrated Audience Bringing High Returns in Airport Advertising



Airport Advertising remains the most popular form of OOH Advertising even after all these years. Apart from the incorporation of technologies in the medium, another factor which keeps the growth of Airport Advertising intact is the concentrated audience which can be found at the airport. There are very few sites in OOH Advertising which can command an audience as affluent as an airport audience. An affluent audience with the power to buy and take executive decisions in their respective organizations is always a treasured audience for any brand.
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According to a survey done on the demography of the airport audience, 72% of the air travelers are the chief wage earners, 73% traveled once in 3 months, and the majority travel for business purposes. Additionally, the closed atmosphere of an airport and high dwelling periods provide the perfect ambience for an Airport Ad to create the desired impact. Successful Airport Advertising Agencies of India like TDI International India P Limited combine their rich experience in the field and the modern technologies to take Airport Advertising to new heights.      

6 comments:

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Ashok Garhwal said...
This comment has been removed by the author.
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