Festivals come and go while brands stay forever among us. This
year, brand owners have meticulously implemented various outdoor and indoor campaigns
to gel with the festive spirit of audiences. Offers and discounts have
reasonably attracted a great deal of customers to visit the brand stores.
Meanwhile new concepts on brand advertising have been introduced. OutdoorAdvertising industry is rapidly growing at a fast pace. During festivals,
outdoor communication is one of the effective means of grasping customers’
attention. Targeting those who move out
of home to shop, hang out or to visit relatives, any OOH Ad display in the form
of billboard advertising or poster
ad display provides a rich brand impact on customers’ mind. Infact it is for
this very reason that brand owners are investing heavily on OOH domain to
promote their brands during festivals.
It has been so far observed that OOH advertising domain is today one of the top players in the
industry that has specialized in various genres of outdoor communications that
include the ownership of hoardings at prime locations. Budding brand owners
have also been encouraged to launch their promotion campaigns through the
various OOH media. With innovation playing a key role in providing any branding
solution, outdoor advertising industry is indeed growing at a fast pace.
A major growth is also observed at airport advertising and mall advertising domain. With a dramatic
increase in the number of flyers (domestic as well as International), airport advertising campaigns of brands
are becoming rampant practice amongst advertisers and brand owners. With a
rising trend of mall culture in India, malladvertising is another booming avenue of brand promotion through OOH media.
An influential means of communication, mall
advertising is sure to make its way amongst the most engaging OOH Avenues
especially considering the rising number of shopping malls at various Indian
cities and towns.
1 comment:
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