Sunday, June 26, 2011

Current scenario of Indian Outdoor Advertising


Outdoor Advertising in India is one of the most opted modes of brand promotion. Indian Outdoor Advertising industry comprises of a major share in the overall advertising industry. Outdoor Advertising avenues such a billboard ads, kiosks ads, airport/metro/mall ads are popularly adopted by brand owners. Billboard advertising is one of the most widely adopted forms of outdoor advertising. One can see billboard ads almost anywhere in the city- at the traffic point, at the metro stations, at the shopping malls, at the roadsides, at the highway etc. Until the launch of some technologically enhanced tools of outdoor advertising, Indian outdoor advertising was synonymous to billboard and poster advertising. Billboard ads have been effectively used by brand owners and advertisers on a larger scale.
With digital technology, Indian Outdoor Advertising has seen a drastic change. Billboard ads are even digitalized in contemporary outdoor advertising, thereby providing a richer impact on target groups about the various endorsed brands. The rising numbers of shopping malls again provide lucrative advertising opportunities to brand owners who want to advertise their brands through the rich and interactive mall media. Mall culture is spreading at each and every nook and corner of the country, thereby providing brand owners striking opportunities to popularise and position their brands amongst target groups.
Airport Advertising, another popular avenue of outdoor advertising is also gaining much acclamation as one of the most effective avenues of brand promotion. Airport ads are considered exclusive because of the rich ambience as well as the ‘state-of-art advertising mediums’ used by brand owners to launch their promotion campaigns. Airport ads target rich people/decision makers who can easily spend for the advertised brands. Hence, various posh brand ads are launched through airport media with a targeted impact on those rich customers. The growing numbers of airports in the country further provide brand owners exclusive brand advertising opportunities through airport media in the near future.
Tags: Advertising, Outdoor Advertising, Indian Outdoor Advertising, Outdoor Advertising In India, Airport Ads, Airport Advertising, Billboard Advertising, Billboard Outdoor Advertising, Outdoor Advertising company in India, Outdoor Ads, Advertising Agency in India, Airport Advertising Company in India, OOH Advertising, Ooh, Ooh Advertising India, Malls Advertising, DMRC Advertising, DLF Malls Advertising For more information see the website: http://www.tdiindia.com

7 comments:

פרסום באינטרנט said...

Very useful & informative post for anyone who is interested in outdoor advertising and marketing.

Recommended.

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