Does an OOH medium provide customized brand positioning?

Today’s advertising trends are summed in one single word ‘customize’. Advertising is meant to provide much more than promotion solutions of a particular brand.  Modern advertisers believe in wondrous achievements in brand advertising through customized strategies, techniques and tools. In this blog, let us find out whether OOHadvertising media provide customized brand positioning or not.

‘To sell better than others’ is the main goal of every contemporary brand owner/advertiser. This very objective encourages them to hunt for better idea and tactics of brand promotion that will position their brands with targeted impact on customers’ mind. Outdoor Advertising is one of the most adopted means of brand promotion. Brand owners/advertisers prefer to launch their ad campaigns through OOH media because of its rich impact and accountability factors. Besides, it has also been noted that any OOH advertising medium provides customized brand message to customers. Most of the OOH Ads do not pester customers’ attention. They inform and instruct them about a valuable brand message in an interestingly crisp manner and through a customized channel.  

Modern customers are quite choosy. They prefer brand messages to be perky and brief. Outdoor advertising media is perhaps one of the few advertising mediums that present the brand message in a lively way. Most of the OOH Ads have short content and their designs are attractive enough to hit maximum number of eyeballs. This way the brand message is hardly missed by customers through an OOH media that again makes it a customized mode of promotion.

Advertising as an art of brand communication has been much evolved. Thanks to technological innovations that have enhanced advertisers to come up with more exclusive methods and practices of brand promotion. Though ideas rule the roost, the tool that implements that idea matters more in today’s time and that very tool again needs to be customized just like an OOH media.

For more info visit: http://www.tdiindia.com

Delhi & Mumbai, two hubs of OOH Advertising in India!

Delhi & Mumbai, two hubs of OOH Advertising in India!

Current scenario of Indian Outdoor Advertising

Outdoor Advertising in India is one of the most opted modes of brand promotion. Indian Outdoor Advertising industry comprises of a major share in the overall advertising industry. Outdoor Advertising avenues such a billboard ads, kiosks ads, airport/metro/mall ads are popularly adopted by brand owners. Billboard advertising is one of the most widely adopted forms of outdoor advertising. One can see billboard ads almost anywhere in the city- at the traffic point, at the metro stations, at the shopping malls, at the roadsides, at the highway etc. Until the launch of some technologically enhanced tools of outdoor advertising, Indian outdoor advertising was synonymous to billboard and poster advertising. Billboard ads have been effectively used by brand owners and advertisers on a larger scale.

With digital technology, Indian Outdoor Advertising has seen a drastic change. Billboard ads are even digitalized in contemporary outdoor advertising, thereby providing a richer impact on target groups about the various endorsed brands. The rising numbers of shopping malls again provide lucrative advertising opportunities to brand owners who want to advertise their brands through the rich and interactive mall media. Mall culture is spreading at each and every nook and corner of the country, thereby providing brand owners striking opportunities to popularise and position their brands amongst target groups.

Airport Advertising, another popular avenue of outdoor advertising is also gaining much acclamation as one of the most effective avenues of brand promotion. Airport ads are considered exclusive because of the rich ambience as well as the ‘state-of-art advertising mediums’ used by brand owners to launch their promotion campaigns. Airport ads target rich people/decision makers who can easily spend for the advertised brands. Hence, various posh brand ads are launched through airport media with a targeted impact on those rich customers. The growing numbers of airports in the country further provide brand owners exclusive brand advertising opportunities through airport media in the near future.

Tags: Advertising, Outdoor Advertising, Indian Outdoor Advertising, Outdoor Advertising In India, Airport Ads, Airport Advertising, Billboard Advertising, Billboard Outdoor Advertising, Outdoor Advertising company in India, Outdoor Ads, Advertising Agency in India, Airport Advertising Company in India, OOH Advertising, Ooh, Ooh Advertising India, Malls Advertising, DMRC Advertising, DLF Malls Advertising For more information see the website: http://www.tdiindia.com

Why OOH media is the right promotion mode for your brand?

Business of any sort requires advertising as one of the main tools to create its own impression amongst the potential target groups. Television, radio, magazines, newspapers and outdoor advertising are the common means of brand promotion adopted by brand owners to promote their brands in the market. These means of advertising are meant to provide productive results i.e. good revenues for the brand business. All the methods or modes of advertising are beneficial for the brand owner as these mediums connect them with their target groups. Amongst all the advertising channels, outdoor advertising practices are considered more advantageous. Some reasons why OOH Advertising media is considered more valuable than other mediums are explained below-

Day in and day out, people of all walks of life, drive, ride or travel. OOH Ads are omnipresent. Anyone can access it anywhere without any restraint of time or availability. Travelers and commuters who pass any form of OOH Advertising are reminded over and over again that the brand is available for them whenever they need to purchase the same. Such liberal attitude is one of the assets of any out of home advertising display of a brand.

An OOH Ad display has the ability to attract the passing attention of customers and enable them to stick to the brand message. Those commuters who pass by an OOH ad display see and witness the ad on daily basis. The first time they may not bother to notice the brand message. However, the repeated exposure of the brand message will make them curious and they will obviously read and find out what is the ad display all about. This repeated exposure of brand message is also beneficial for those potential customers who do not rely on other advertising sources because of time restraint. They may miss the brand message today, but at any point of time, it is possible that they will go through the ad display and find out the details. Hence, an OOH Ad display is equally beneficial for these customers as well.

Do ‘words’ alone play a major role in OOH Ad displays?

It has been a debate amongst some marketing experts whether out of home advertising is a mere business of words or not. Words indeed play a major role while delivering the ad message to customers. However, some marketers are of the opinion that words alone cannot pass on the brand message to customers. A graphical image is as much important as words are, to convey the brand message to target customers. From an ordinary observation, an amalgamation of words and graphics provide a completed brand image launched through any outdoor advertising channel. No doubt, it’s true that a brand message can only be understood after reading its details; a graphical image used along with the words make the ad display look more attractive. In fact, it’s unimaginable to go through a mundane outdoor ad display with just words alone and no graphics.

It is obvious that when you communicate your brand message in an attractive manner, customers will automatically go through the same. Ordinary OOH displays without any colour or graphics offers a dull look and most often fail to grasp customers’ attention. One of the assets of outdoor advertising displays is the ability to easily and quickly grasp customers’ attention. This cannot be done by words alone. Hence, words and pictures are equally important to launch a successful outdoor advertising campaign. In the following paragraph, let us have a quick glance at the current trend of OOH Advertising.

Current Trend of OOH Advertising

Presently, OOH Advertising practices are considered an effective mode of brand promotion by maximum number of brand owners. They consider OOH media the most reachable channel of promotion that links customers and brands. The adoption of latest technological tools have also favored this advertising media. It will not be an unusual experience to see OOH industry becoming an independent as well as full-fledged advertising medium in the next few years. The never ending launch of new brands, the expanding markets, the growing economic revenues- all these favour OOH Advertisers to expand brand promotion through OOH channels.

AIDA theory through OOH media!

-->

AIDA (Attention Interest Desire Action) theory is one of the most implemented theories by outdoor advertisers who want to gain maximum favour from their prospects or target customers. Till some years ago, the relevance of AIDA theory with OOH media was quite unobserved or unnoticed. The changing trends of brand promotion have proved the eminence of this particular theory. Let us briefly elaborate how this particular theory is relevant with today’s OOH Advertising scenario.

Attention easily grasped- Any OOH media grasps customers’ attention easily and quickly. Be it through the roadside billboard or through the poster ad displays, it is easy to tickle customers’ attention through any OOH media. Once the attention is grasped, the advertiser can easily deliver the brand message.

Interest quickly created- An outdoor advertising display usually has a short content embedded with an attractive graphic. The brand message doesn’t need much time to be delivered to customers. A quick delivery of the brand message means a quick impact on customers’ mind about the product.

Desire naturally evoked- Desire follows suit interest. The desire to have the brand, the desire to flaunt (by owning the brand), the desire to fulfill one’s curiosity by buying the product etc- these are some types of desires associated with a brand message provided through OOH media.

Action is finally observed- The desire to have the brand remains unfulfilled until and unless the customers rise to action (i.e. to buy the product). It is the final stage to be accomplished for the theory and it is also the turning point of the overall ad campaign. Once the product is sold out, the goal of the promotion crusade is achieved and the advertiser can triumphantly celebrate a successful ad campaign.

Be it advertising in Delhi, Advertising in Mumbai or Advertising in Bangalore, almost every brand advertiser adopts the AIDA theory and implements the same to launch a successful campaign through OOH or other media.